Recent Additions

RedPaper: How to let your prospects find you

December 20, 2011 | Author: Ignition

“Does new business have to be this difficult?” It’s a question Ignition increasingly hears from agencies around the country and around the world. Business development is in fact much harder than it used to be. And it’s not just the economic recession that’s causing the problem.

Propulsion Blog: Time to kill the digital department

December 13, 2011 | Author: Tim Williams

Is there really an agency leader alive who doesn’t know that it’s time to disband the idea of a “digital department?” Back in the days of Mad Men, agencies had a “television department,” because TV was a new technology that the print/outdoor/radio-centric agency executive of the 1950’s didn’t really understand. So agencies were staffed with “television specialists” whose job it...

Guide: The roles of generalists and specialists in agencies

December 5, 2011 | Author: Ignition

Agencies need both generalists and specialists. Generalists are the people who need to know a little about a lot. Specialists know a lot about a little. Both are important roles, and both are essential in order to effectively serve today’s clients.

Propulsion Blog: Why most “full service” agencies are actually now specialist agencies

December 5, 2011 | Author: Tim Williams

According to research from the Association of National Advertisers (ANA), Fortune 500 companies have an average of 17 agency relationships. Not a single one of them have an actual “Agency of Record.” They may have what they consider to be a “lead creative agency,” but that’s hardly the same thing as an agency that’s expected to do everything like in...

Propulsion Blog: The positioning choice: thrive or just survive

November 22, 2011 | Author: Tim Williams

Lack of focus in professional service firms like advertising agencies is unfortunately the norm instead of the exception. Diversification is a natural human response to help mitigate uncertainty. The problem is that diversification is not really a business strategy, but rather the avoidance of a business strategy. A wide body of business literature documents time and again that the most...

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Kelly Konz, Performance Marketing

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Tom Phelan, Vice President, American Association of Advertising Agencies

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Elizabeth Cogswell Baskin, CEO, Tribe

"Tim Williams has evolved his knowledge of and passion for relevant and distinctive positioning to a new level. Every business manager who has responsibility for strategic planning or new business will benefit from Tim’s thorough exploration of positioning professional service brands."

Tom Finneran, Executive Vice President, American Association of Advertising Agencies

"If you’re in the business of innovation, this book can help you create your own success instead of trying to copy the success of others. “Positioning for Professionals” is the best book on positioning since Trout and Ries’ Positioning: The Battle for Your Mind – and that was written 40 years ago!"

Joe Phelps, CEO, The Phelps Group

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Kent Stores, Callahan Creek

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