Recent Additions

Essential Reading: Week of 08-28-10

September 3, 2010 | Author: Admin

Three essential things marketing communications professionals should read this week.

Propulsion Blog: Why the Best Agency Growth Strategy is to Decide What Not to Do

August 31, 2010 | Author: Tim Williams

Quick, which airline do you associate with the following? “We invite you to sit back, relax, and enjoy your flight with us today. If there’s anything we can do to make your flight more enjoyable, please just let us know.” Your answer is probably “every airline.” That’s because pretty much every airline uses the same language on every flight. Airlines...

Essential Reading: Week of 08-23-10

August 23, 2010 | Author: Admin

Three essential things marketing communications professionals should read this week.

Propulsion Blog: Why Agency Bigness Doesn’t Lead to Greatness

August 17, 2010 | Author: Tim Williams

Advertising Age recently observed, “The list of great brands that have been damaged, even ruined, as they’ve been milked for growth rather than managed for profit is a long one — and it grows every year.” The unbridled quest for growth has played out in very visible ways in the marketing communications industry. Today, just five holding companies control 85...

Essential Reading: Week of 08-09-10

August 9, 2010 | Author: Admin

Three essential things marketing communications professionals should read this week.

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Recent Additions

Essential Reading: Week of 08-28-10

Propulsion Blog: Why the Best Agency Growth Strategy is to Decide What Not to Do

Essential Reading: Week of 08-23-10

Propulsion Blog: Why Agency Bigness Doesn’t Lead to Greatness

Essential Reading: Week of 08-09-10

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