Upcoming webinar Ignition’s recorded webinars The easiest way to narrow your competition is to narrow your focus. Forget “best practices.”  It’s “next practices” that will take your firm in new directions. Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success by Tim Williams, you’ll learn how and why a differentiating positioning strategy means a strongly focused team, a strongly appealing business model, and ultimately a strong margin.

Recent Additions

Guide: Why your firm needs a “value council”

April 26, 2010 | Author: Tim Williams

The roles, responsibilities, and qualities of the agency Value Council, the group charged with making sure the agency creates and captures value in its client relationships.

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Guide: Conducting an after action review

April 26, 2010 | Author: Tim Williams

Issues and questions to consider when evaluating how well the agency priced a major client assignment or relationship.

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Guide: Selecting the right clients for outcome-based compensation agreements

April 26, 2010 | Author: Tim Williams

Not all clients are right for an outcome-based agreement; here’s how to select the ones that are.

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Guide: Changing agency compensation by changing the dialog

April 26, 2010 | Author: Tim Williams

12 ways to completely change the dialog and around agency compensation.

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RedPaper: How to move to a value-based approach to compensation

April 26, 2010 | Author: Tim Williams

How marketing communications firms can begin to adopt a compensation approach based on value instead of cost.

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