Recent Additions
Propulsion Blog: The positioning choice: thrive or just survive
November 22, 2011 | Author: Tim Williams
Lack of focus in professional service firms like advertising agencies is unfortunately the norm instead of the exception. Diversification is a natural human response to help mitigate uncertainty. The problem is that diversification is not really a business strategy, but rather the avoidance of a business strategy. A wide body of business literature documents time and again that the most...
Guide: Achieving Integration Inside Your Agency
November 16, 2011 | Author: Ignition
Have you ever met an advertising agency that doesn’t describe itself as “integrated?” Not likely. It’s actually one of those words – like quality and leadership – that has almost lost its meaning because it’s used so much.
Propulsion Blog: If you’re in the business of storytelling, you need to adapt to a storytelling way of business
November 15, 2011 | Author: Tim Williams
A lot of agencies have a new way of describing themselves: “We’re brand storytellers.” If your firm considers storytelling to be a core competency, you can’t really deliver on this promise without a very different approach to your internal process and structure.
Propulsion Blog: Your agency positioning and the network effect
November 7, 2011 | Author: Tim Williams
The effects on your business of committing to a focus that makes the most of your strengths can be not just incremental, but exponential. It’s actually very similar to the growth pattern often seen in the digital world, sometimes referred to as the “network effect.” Slow at first, then rapid growth This term originally was used to describe the rapid...
Guide: Achieving Integration in the Marketplace
November 3, 2011 | Author: Ignition
For the last 50 years, the standard for an “integrated’ marketing program has been the “matching luggage” school of advertising. In today’s world of 24/7 multichannel branded content, it’s time for a new definition.
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