Recent Additions
Propulsion Blog: Your agency’s goal is to be profitable, not busy
April 17, 2013 | Author: Tim Williams
At a time when prospective clients are scarce, it’s easy to be lured into the belief that some new business is better than no new business. The self-talk among agency executives is that the account “will help keep the lights on.” But something is not better than nothing, because some things are worse than nothing because instead of making money...
Propulsion Blog: How agencies can move from a vicious cycle to a virtuous cycle
March 29, 2013 | Author: Tim Williams
If your experience of going to work in the morning feels like the movie Groundhog Day, you and your agency are probably suffering the effects of being caught in a vicious cycle. Vicious cycles are most often caused by employing a “harvesting” strategy to your business, where the agency seeks to wring all the revenues it can from current clients...
Propulsion Blog: Your agency strategy is not what you say it is
February 19, 2013 | Author: Tim Williams
Somewhere in the notes from last summer’s offsite agency planning meeting, do you have a statement similar to any of these? “Our mission is to become the most sought-after agency in the region, attracting clients who appreciate the power of big ideas.” “We will be known as one of the top agencies in America, known for leading-edge solutions to client...
Propulsion Blog: A 10 point evaluation of your agency’s pricing progress
January 16, 2013 | Author: Tim Williams
If you’re one of the many agencies who have set a goal to get paid for the value you create instead of the hours you work, here are 10 questions to help gauge your progress. Rate each question on a scale of 1 to 10, where 1 equals “strongly disagree” and 10 equals “strongly agree.” We have changed our internal...
Propulsion Blog: Agencies and the burning platform
January 7, 2013 | Author: Tim Williams
Referring to the now-familiar “burning platform” allegory, a friend of mine recently asked, “How long can we survive on the old agency model platform before we die ... or maybe jump?” One thing is for sure: the business model that has been in practice at many agencies for almost half a century simply doesn’t scale anymore. It was built for...
Questions or feedback? Contact us.
Copyright © 2011 Ignition Consulting Group, Inc. Terms of Service
Browse Our Free Resources
©Ignition Consulting Group™