Upcoming webinar Ignition’s recorded webinars The easiest way to narrow your competition is to narrow your focus. Forget “best practices.”  It’s “next practices” that will take your firm in new directions. Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success by Tim Williams, you’ll learn how and why a differentiating positioning strategy means a strongly focused team, a strongly appealing business model, and ultimately a strong margin.

Recent Additions

Propulsion Blog: Why most “full service” agencies are actually now specialist agencies

December 5, 2011 | Author: Tim Williams

According to research from the Association of National Advertisers (ANA), Fortune 500 companies have an average of 17 agency relationships.  Not a single one of them have an actual “Agency of Record.”  They may have what they consider to be a “lead creative agency,” but that’s hardly the same thing as an agency that’s expected to do everything like in...

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Propulsion Blog: The positioning choice: thrive or just survive

November 22, 2011 | Author: Tim Williams

Lack of focus in professional service firms like advertising agencies is unfortunately the norm instead of the exception.  Diversification is a natural human response to help mitigate uncertainty.  The problem is that diversification is not really a business strategy, but rather the avoidance of a business strategy. A wide body of business literature documents time and again that the most...

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Guide: Achieving Integration Inside Your Agency

November 16, 2011 | Author: Ignition

Have you ever met an advertising agency that doesn’t describe itself as “integrated?” Not likely. It’s actually one of those words – like quality and leadership – that has almost lost its meaning because it’s used so much.

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Propulsion Blog: If you’re in the business of storytelling,  you need to adapt to a storytelling way of business

November 15, 2011 | Author: Tim Williams

A lot of agencies have a new way of describing themselves: “We’re brand storytellers.” If your firm considers storytelling to be a core competency, you can’t really deliver on this promise without a very different approach to your internal process and structure.

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Propulsion Blog: Your agency positioning and the network effect

November 7, 2011 | Author: Tim Williams

The effects on your business of committing to a focus that makes the most of your strengths can be not just incremental, but exponential. It’s actually very similar to the growth pattern often seen in the digital world, sometimes referred to as the “network effect.” Slow at first, then rapid growth This term originally was used to describe the rapid...

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