Resources
Best and "next" practices of marketing communication firms
Guide: Top 10 Imperatives for Agency Success in 2012 and Beyond
January 26, 2012 | Author: Ignition
Business is at the nexus of the Great Recession and the Great Transformation of Marketing. The tried-and-true marketing approaches, born of an advertising industry that is more than 100 years old, are losing their effectiveness.
Checklist: Marketing the agency brand
January 4, 2012 | Author: Ignition
Instead of the standard business development and prospecting techniques, are you employing more effective ways of marketing your agency brand? Here’s a list of the things your firm should be doing.
RedPaper: How to let your prospects find you
December 20, 2011 | Author: Ignition
“Does new business have to be this difficult?” It’s a question Ignition increasingly hears from agencies around the country and around the world. Business development is in fact much harder than it used to be. And it’s not just the economic recession that’s causing the problem.
Guide: The roles of generalists and specialists in agencies
December 5, 2011 | Author: Ignition
Agencies need both generalists and specialists. Generalists are the people who need to know a little about a lot. Specialists know a lot about a little. Both are important roles, and both are essential in order to effectively serve today’s clients.
Guide: Achieving Integration Inside Your Agency
November 16, 2011 | Author: Ignition
Have you ever met an advertising agency that doesn’t describe itself as “integrated?” Not likely. It’s actually one of those words – like quality and leadership – that has almost lost its meaning because it’s used so much.
Guide: Achieving Integration in the Marketplace
November 3, 2011 | Author: Ignition
For the last 50 years, the standard for an “integrated’ marketing program has been the “matching luggage” school of advertising. In today’s world of 24/7 multichannel branded content, it’s time for a new definition.
Checklist: A Declaration of Value
October 21, 2011 | Author: Ignition
If you accept the premise that your firm sells the value it creates rather than the hours that it works, your goal is to commit your senior team to the following “Declaration of Value.”
Guide: An agency in search of a purpose?
September 26, 2011 | Author: Ignition
In the Zen tradition there’s a story about a man on a horse who is racing through a village. A villager shouts to the man, “Where are you going so fast?” “I don’t know,” replies the rider, “ask the horse!” Many firms start out as a purpose in search of assets only to later become an asset in search of a purpose. Which are you?
Resource: Leading Marketing Automation Software
September 22, 2011 | Author: Ignition
A list of leading marketing automation software.
Resource: Articles and Useful Links: Value Pricing
September 16, 2011 | Author: Ignition
A list of articles and useful links on the topic of value pricing.
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