Resources
Best and "next" practices of marketing communication firms
Resource: Articles and Useful Links: Value Pricing
September 16, 2011 | Author: Ignition
A list of articles and useful links on the topic of value pricing.
Guide: Assessing the health of the agency culture
September 13, 2011 | Author: Ignition
Agency culture is hard to define and harder still to measure. Just the same, it’s important for agency leadership to get a sense for how associates feel about the climate, morale, and “people issues” of the agency. Here are 25 key questions to ask (anonymously) in the form of a written survey. All questions should be answered as follows...
Checklist: Potential Agency Services
August 29, 2011 | Author: Ignition
The list of services that agencies could provide is a long one. But based on the fact that you can’t be good at everything, it’s essential to decide which of these services are (or could be) core competencies. A core competency is different from a “capability.” Having a capability simply means that you are capable of delivering the service. A competency, on the other hand, is a capability that you can deliver consistently at the highest standard of excellence.
Checklist: Effective New Associate Orientations
August 29, 2011 | Author: Ignition
Some agencies actually claim to be proud of their “sink or swim culture,” meaning either employees figure things out on their own or they leave. That’s obviously no way to run a professional knowledge firm, where a well-informed, well-trained associate can add tremendous value to the firm. An effective orientation program for new associates can also help the firm avoid missteps and mistakes that often results from people not being trained in the systems and structure of the organization.
Guide: The disaggregation of agency services and where your firm fits in
August 15, 2011 | Author: Ignition
The long tail of modern day economics is driving ever-more specialized companies, professionals, and workers. This is manifest in the advertising and marketing world in the wide diversity of firms serving different segments and phases of product marketing.
Resource: Leading Project Management Resources
August 10, 2011 | Author: Ignition
A list of leading project management resources.
Guide: Adapting your agency to adaptive marketing
August 3, 2011 | Author: Ignition
One of the really useful ways to orient your firm more effectively to the new realities of today’s marketing environment is to learn and embrace the concept of “adaptive marketing.”
Guide: Becoming a Category of One
July 25, 2011 | Author: Ignition
Podcast guide on "Becoming a Category of One"
Resource: Leading Advertising and Marketing Publications
July 25, 2011 | Author: Ignition
A list of leading advertising and marketing publications.
Resource: Leading Agency Directories
July 25, 2011 | Author: Ignition
A list of leading agency directories.
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