Resources
Best and "next" practices of marketing communication firms
Checklist: How progressive is your firm when it comes to pricing?
July 19, 2011 | Author: Ignition
Using survey software, distribute this brief questionnaire to your management team to get a snapshot of where your firm stands on the pricing continuum. The more progressive you are, the lower the score.
Resource: Leading Audience Targeting Resources
June 28, 2011 | Author: Ignition
A list of leading audience targeting resources
Guide: You know broadcasting. Now learn narrowcasting.
June 28, 2011 | Author: Ignition
Soon, all media will be digital and searchable. Given the number of us who consumer media almost exclusively on digital platforms, this is already true. The advent of a digital media universe means that finally advertising and marketing professionals can do what we’ve always wanted to do: deliver messages to one person at a time.
Checklist: Key Points: How Agencies Are Transforming for the Future
June 15, 2011 | Author: Ignition
The following is adapted from Ignition’s seminar “Agency 2.5: How Agencies Are Transformation for the Future...
Resource: Leading Crowdsourcing and Expert-Sourcing Resources
June 6, 2011 | Author: Ignition
A list of leading crowdsourcing and expert-sourcing resources.
Guide: “The Nine-Box Media Model” and what every agency professional should know about it
June 1, 2011 | Author: Ignition
The Nine-Box Media Model looks at communications channels along two different axes...
Guide: Seven D’s and two paths: keys to good work and good margins
May 17, 2011 | Author: Ignition
There are the seven things agencies essentially do for their clients. This is a useful framework for preparing plans, proposals and recommendations...
Resource: Leading behavioral economics resources
May 10, 2011 | Author: Ignition
Resources for Behavioral Economics.
Guide: How use value factors, not just cost factors, to price your services
May 10, 2011 | Author: Ignition
The vast majority of agencies are mostly engaged in “costing” instead of pricing. When your production manager walks around asking team members how many hours they expect to spend on a project, that is essentially an exercise in determining your costs. Costs are one thing. Value is quite another.
Guide: Social media as an agency service
May 3, 2011 | Author: Ignition
The battle for which agency discipline owns social media has been raging for several years now. Many observers (including Ignition, in past articles) have declared public relations the essential winner. But that may be too simplistic of a way to see the role of social media in marketing.
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