Agency Structure
Job design, roles and responsibilities
Checklist: Essential performance planning questions
January 10, 2011 | Author: Ignition
Performance reviews are not about the form. They are not about checkmarks or ratings. They’re about helping your associates reinforce their sense of achievement with the organization, and this is best done through a series of open-ended questions that focus on strengths and contributions.
Guide: Role description: Practice Leader
June 22, 2010 | Author: Tim Williams
The concept of the Practice Leader isn’t necessarily a full-time job, but rather a role within the agency that may overlay on top of another job title. The Practice Leader is tasked with serving as a thought leader and knowledge manager in a certain area of agency expertise.
Guide: Role description: Agency Marketing Manager
June 22, 2010 | Author: Tim Williams
The Agency Marketing Manager is responsible for ensuring that the agency works as hard marketing its own brand as it does in marketing its clients’ brands. By doing a better job of marketing, the agency won’t have to work as hard at selling.
Guide: Role description: Chief Marketing Officer
June 22, 2010 | Author: Tim Williams
The primary areas of responsibility for the agency’s Chief Marketing Officer nclude new business development as well as agency branding, positioning and promotion. With the support of internal resources and teams, this position manages the agency’s corporate new business process while serving as the primary point of contact for all business development.
Guide: Role description: Reputation Manager
June 22, 2010 | Author: Tim Williams
Reputation Management is a new way of looking at the traditional role of public relations, where online strategies and tactics play the most prominent role. This includes providing social media services, which are playing and increasingly important role in marketing programs for clients of all sizes.
Guide: Role description: Analytics Director
June 22, 2010 | Author: Tim Williams
The Analytics Director is responsible for ensuring that the firm is providing the level of measurement and accountability required in today’s real-time marketplace. This includes the areas of channel analytics (analyses that inform and improve the effectiveness of the planning, execution, and optimization of media), online analytics ( informs site design, usability, and ongoing optimization) and customer analytics (analyzing and maximizing customer relationships).
Guide: Role description: Digital Strategy Director
June 22, 2010 | Author: Tim Williams
The primary function of the Digital Strategy Director is to improve and maximize the firm’s knowledge, skills, and abilities in the areas of digital marketing and technology-driven marketing initiatives. This is not about creating or sustaining a separate “digital department,” but rather serving as a resource, advisor, mentor, and evangelist in the organization.
Guide: Role description: Connection Planning Director
June 22, 2010 | Author: Tim Williams
The Connection Planning Director leads what has traditionally been known as the media department. Connection Planning includes identifying and recommending both paid and non-paid communications strategies, tactics and channels.
Guide: Role description: Experience Designer
June 22, 2010 | Author: Tim Williams
Experience Design requires strong capabilities in interactive problem solving and the ability to make digital experiences as simple and useable as possible. This position requires knowledge of various design software tools for prototyping and designing visual elements of digital projects. It also requires the ability to collaborate well with visual designers, writers, digital producers, and project managers.
Guide: Role description: Content Development Director
June 22, 2010 | Author: Tim Williams
The Content Development Director oversees the development and execution of branded content in all its forms. Major responsibilities include evaluating and interpreting creative strategies, assigning talent, and directing and approving the work of the content development team.
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