Your People

Management and leadership

Guide: Assessing the health of the agency culture

September 13, 2011 | Author: Ignition

Agency culture is hard to define and harder still to measure. Just the same, it’s important for agency leadership to get a sense for how associates feel about the climate, morale, and “people issues” of the agency. Here are 25 key questions to ask (anonymously) in the form of a written survey. All questions should be answered as follows...

Guide: Should agency transformation be evolutionary or revolutionary?

January 24, 2011 | Author: Ignition

Evolution or Revolution? Let’s reframe the question this way: is the advertising business facing change or disruptive change? A lot of agency professionals would agree that the business has changed more in the last five years than in the last fifty. The change we’re experiencing is definitely of the disruptive variety.

Checklist: Factors in valuing agencies

November 29, 2010 | Author: Ignition

When owners and managers of marketing communications firms are presented with the opportunity of merging, acquiring, or selling, here are some of the key factors to be considered and reviewed.

Resource: Leading independent agency networks

April 26, 2010 | Author: Tim Williams

The major national and international independent agency networks.

Resource: Leading advertising and marketing associations

April 26, 2010 | Author: Tim Williams

The major associations serving the advertising and marketing industries.

Guide: Strategic Planning for the Agency Brand

April 26, 2010 | Author: Tim Williams

Critical questions to ask when conducting strategic planning for the agency.

Checklist: Effective agency meetings

April 23, 2010 | Author: Tim Williams

A framework for organizing effective staff and management meetings.

Guide: How to take a strengths-based approach to managing people

April 23, 2010 | Author: Tim Williams

A summary of key imperatives for managing people based on strengths.

RedPaper: What an agency staff needs from its leaders

April 23, 2010 | Author: Tim Williams

An insightful review of the expectations marketing communications professionals have of their leaders.

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Browse by topic:

Your purpose
- Discovering and cultivating your purpose
Does your firm have a sense of purpose that transcends making money?
Your principles
- Developing and defending your principles
Does your firm have a set of beliefs that guide its daily business decisions?
Your positioning
Has your firm identified and leveraged its points of relevant differentiation?
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Your product
Is your firm delivering excellence and offering the right services for today’s marketplace?
Your people
Does your firm have the right talent to deliver consistently high levels of performance?
Your prospecting
- Marketing the agency brand
- New business development
Does your firm market its own brand and proactively manage the reputation of its own brand?
Your process
How well does your firm manage its processes and workflow?
Your place of business
Does your firm have a work environment that allows your people do their best work?
Your pricing
- Principles and practices of value pricing
- Value pricing guides and tools
Is your firm compensated for the value it creates rather than the hours it works?

"An outstanding discussion on how to specifically re-engineer your agency to meet a quickly changing world."

Phil Bressler, Muller Bressler Brown

"This seminar was fantastic. It crystallized so much of what I’ve been thinking recently, and gave real direction to this feeling I’ve had lately that I want to completely reinvent our agency."

Elizabeth Cogswell Baskin, CEO, Tribe

"Tim Williams really provided a turning point for our agency. His insight on our business plus the ability to grasp our niches in the advertising world really provided motivation and an urge to action for all of our people."

Steve Barr, Partner, Osborn & Barr

"The concept of positioning was decades ahead of its time when it was born, and was all but forgotten when its time finally arrived. Except by Tim Williams. Nobody writing or consulting on the subject today has a stronger and more incisive grasp on what has become the most essential marketing principle of all. "

Bruce Philip, Author of The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause

"To say that Ignition’s seminar re-energized me is an understatement. I have been raving about the change in approach you preached with our staff here and they have been eager to look into how we can incorporate this approach in our work with clients."

Antonio Garza, Anderson Marketing Group

"Finally an advertising workshop with completely current and relevant information that really dives into the application of the ideas."

Sylvia Prentice, McKinnon Calderwood Advertising

"Tim Williams has evolved his knowledge of and passion for relevant and distinctive positioning to a new level. Every business manager who has responsibility for strategic planning or new business will benefit from Tim’s thorough exploration of positioning professional service brands."

Tom Finneran, Executive Vice President, American Association of Advertising Agencies

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"Tim Williams has an exceptional ability to uncover an agency’s strengths and turn them into business opportunities."

Alan Bonine, General Manager, VitroRobertson