Your People
Training and professional development
Checklist: Key topics for an agency training program
April 22, 2010 | Author: Tim Williams
A prototype for an effective foundational training program.
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Browse by topic:
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Your purpose
Does your firm have a sense of purpose that transcends making money?
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Your principles
Does your firm have a set of beliefs that guide its daily business decisions?
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Your positioning
- Developing an effective positioning
- The argument for a differentiated business strategy
- Tools for refining and validating your positioning
Has your firm identified and leveraged its points of relevant differentiation?
- All Topics »
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Your product
- Agency structure and core competencies
- Ideation and creative development
- One-to-one marketing
- Reputation management
- Strategic planning and development
Is your firm delivering excellence and offering the right services for today’s marketplace?
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Your people
- Job design, roles and responsibilities
- Management and leadership
- Performance planning and career development
- Policies and internal communication
- Recruiting and selecting talent
- Training and professional development
Does your firm have the right talent to deliver consistently high levels of performance?
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Your prospecting
Does your firm market its own brand and proactively manage the reputation of its own brand?
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Your process
- Intellectual property development and management
- Software systems and solutions
- Work processing and workflow management
How well does your firm manage its processes and workflow?
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Your place of business
Does your firm have a work environment that allows your people do their best work?
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Your pricing
Is your firm compensated for the value it creates rather than the hours it works?
"Ignition presents a “no holds barred” look at the future of the advertising agency business. Tim not only provokes thought but offers actionable ideas about how agencies can adapt in our rapidly changing environment – remaining relevant and valuable to clients, and ultimately securing our own future."
Sue Butler, Butler/Till
"Agency 2.5 is the best time I’ve spent for work in a while. Tremendously helpful, encouraging, reassuring, and inspiring"
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"To say that Ignition’s seminar re-energized me is an understatement. I have been raving about the change in approach you preached with our staff here and they have been eager to look into how we can incorporate this approach in our work with clients."
Antonio Garza, Anderson Marketing Group
"I went to Tim’s seminar yesterday and found it really useful and enlightening. Tim packed a ton of ideas and information into this and still managed to make it digestible and useful. It was a great presentation."
Via Twitter
"The best time I’ve spent for work for a while. Tremendously helpful, encouraging, reassuring and inspiring!"
Via Twitter
"An outstanding discussion on how to specifically re-engineer your agency to meet a quickly changing world."
Phil Bressler, Muller Bressler Brown
"Working with Ignition, I feel we have come 10 years in one. The entire staff is much more engaged in their jobs because they have clear definition of who are and what we stand for. Differentiating the agency has allowed us to deliver more value-added service priced at more of a premium."
David Littlefield, CEO, Littefield
"The concept of positioning was decades ahead of its time when it was born, and was all but forgotten when its time finally arrived. Except by Tim Williams. Nobody writing or consulting on the subject today has a stronger and more incisive grasp on what has become the most essential marketing principle of all. "
Bruce Philip, Author of The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause
"Tim’s presentation was the most highly rated session at our workshop at the AAAA Management Conference. He wowed an audience of agency CEOs who often feel they’ve heard it all before."
Tom Phelan, Vice President, American Association of Advertising Agencies
"If you’re in the business of innovation, this book can help you create your own success instead of trying to copy the success of others. “Positioning for Professionals” is the best book on positioning since Trout and Ries’ Positioning: The Battle for Your Mind – and that was written 40 years ago!"
Joe Phelps, CEO, The Phelps Group
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