Your Place of Business
Digital asset management
Checklist: An effective network filing system
April 26, 2010 | Author: Tim Williams
A way for marketing communications firms to organize both physical and virtual files and information.
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Browse by topic:
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Your purpose
Does your firm have a sense of purpose that transcends making money?
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Your principles
Does your firm have a set of beliefs that guide its daily business decisions?
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Your positioning
- Developing an effective positioning
- The argument for a differentiated business strategy
- Tools for refining and validating your positioning
Has your firm identified and leveraged its points of relevant differentiation?
- All Topics »
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Your product
- Agency structure and core competencies
- Ideation and creative development
- One-to-one marketing
- Reputation management
- Strategic planning and development
Is your firm delivering excellence and offering the right services for today’s marketplace?
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Your people
- Job design, roles and responsibilities
- Management and leadership
- Performance planning and career development
- Policies and internal communication
- Recruiting and selecting talent
- Training and professional development
Does your firm have the right talent to deliver consistently high levels of performance?
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Your prospecting
Does your firm market its own brand and proactively manage the reputation of its own brand?
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Your process
- Intellectual property development and management
- Software systems and solutions
- Work processing and workflow management
How well does your firm manage its processes and workflow?
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Your place of business
Does your firm have a work environment that allows your people do their best work?
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Your pricing
Is your firm compensated for the value it creates rather than the hours it works?
"Tim Williams really provided a turning point for our agency. His insight on our business plus the ability to grasp our niches in the advertising world really provided motivation and an urge to action for all of our people."
Steve Barr, Partner, Osborn & Barr
"I’ve been to my fair share of seminars. Yours, I’d have to say, was one of the best I’ve been to. I found myself relating to many of the scenarios you presented, and perhaps more importantly, aspiring to put into place many of the implications you outlined. It was a truly fascinating seminar..."
Nancy Bistritz, Director of Marketing, Nurun
"Easily the most valuable conference we've ever attended. We are full of excitement about reforming our agency. This was definitely a seminar about a big idea, and the differentiator we've been seeking so passionately all these years. Thanks for opening our eyes..."
Doug Smith, Chief Executive Officer, Ervin & Smith
"If you’re in the business of innovation, this book can help you create your own success instead of trying to copy the success of others. “Positioning for Professionals” is the best book on positioning since Trout and Ries’ Positioning: The Battle for Your Mind – and that was written 40 years ago!"
Joe Phelps, CEO, The Phelps Group
"I attended your seminar a few months ago and just wanted to let you know how inspiring I found it to be. And I mean literally inspiring. Listening to you inspired an idea that, after months of blood, sweat and integrated teamwork, became a reality and has gotten a huge response. So, thanks again."
Chris Corley, Group Creative Director, Bernstein-Rein
"The concept of positioning was decades ahead of its time when it was born, and was all but forgotten when its time finally arrived. Except by Tim Williams. Nobody writing or consulting on the subject today has a stronger and more incisive grasp on what has become the most essential marketing principle of all. "
Bruce Philip, Author of The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause
"I was energized by the Agency 2.5 seminar. Nice work!"
Via Twitter
"I went to Tim’s seminar yesterday and found it really useful and enlightening. Tim packed a ton of ideas and information into this and still managed to make it digestible and useful. It was a great presentation."
Via Twitter
"When it comes to knowing how to create an environment in which people can do their best work, Tim Williams knows the right principles. He can show marketing professionals how to get golden eggs without killing the goose."
Stephen R. Covey, Author of "The 7 Habits of Highly Effective People
"Thank you for being the catalyst for what was certainly one of the most interesting and agency strategy sessions I have ever attended."
Orson Munn, CEO, Munn Rabot
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