Your Process
Software systems and solutions
Resource: Leading online collaboration tools
April 23, 2010 | Author: Tim Williams
Leading sources for online collaboration -- the virtual office.
Resource: Leading Software for Marketing Communications Firms
April 23, 2010 | Author: Tim Williams
Leading makers of software solutions for marketing communications firms.
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Browse by topic:
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Your purpose
Does your firm have a sense of purpose that transcends making money?
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Your principles
Does your firm have a set of beliefs that guide its daily business decisions?
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Your positioning
- Developing an effective positioning
- The argument for a differentiated business strategy
- Tools for refining and validating your positioning
Has your firm identified and leveraged its points of relevant differentiation?
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Your product
- Agency structure and core competencies
- Ideation and creative development
- One-to-one marketing
- Reputation management
- Strategic planning and development
Is your firm delivering excellence and offering the right services for today’s marketplace?
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Your people
- Job design, roles and responsibilities
- Management and leadership
- Performance planning and career development
- Policies and internal communication
- Recruiting and selecting talent
- Training and professional development
Does your firm have the right talent to deliver consistently high levels of performance?
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Your prospecting
Does your firm market its own brand and proactively manage the reputation of its own brand?
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Your process
- Intellectual property development and management
- Software systems and solutions
- Work processing and workflow management
How well does your firm manage its processes and workflow?
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Your place of business
Does your firm have a work environment that allows your people do their best work?
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Your pricing
Is your firm compensated for the value it creates rather than the hours it works?
"Tim’s insights into the world of independent mid-sized agencies is incredible. Our session provided practical ideas we could put to use immediately."
David Bohan, CEO, Bohan
"Ignition’s seminars are a tremendous forum by which to debate and discuss the future of agencies. "
Kent Stores, Callahan Creek
"Working with Ignition, I feel we have come 10 years in one. The entire staff is much more engaged in their jobs because they have clear definition of who are and what we stand for. Differentiating the agency has allowed us to deliver more value-added service priced at more of a premium."
David Littlefield, CEO, Littefield
"To say that Ignition’s seminar re-energized me is an understatement. I have been raving about the change in approach you preached with our staff here and they have been eager to look into how we can incorporate this approach in our work with clients."
Antonio Garza, Anderson Marketing Group
"Professional services firms tend to talk about generic features. They also make the mistake of confusing a company mission with a positioning statement. Williams has done a great job of outlining the common pitfalls of positioning professional services firms while offering invaluable advice on how to avoid repeating them."
Beau Fraser, CEO of The Gate Worldwide
"When it comes to knowing how to create an environment in which people can do their best work, Tim Williams knows the right principles. He can show marketing professionals how to get golden eggs without killing the goose."
Stephen R. Covey, Author of "The 7 Habits of Highly Effective People
"A couple of weeks ago, I made the decision to attend an all day conference…hearing about the best practices of agencies in the U.S., including operational, creative, account and business growth related issues. Phenomenal…"
G. Robert Bishop, writing in The Marketing Recruiter
"Finally an advertising workshop with completely current and relevant information that really dives into the application of the ideas."
Sylvia Prentice, McKinnon Calderwood Advertising
"I went to Tim’s seminar yesterday and found it really useful and enlightening. Tim packed a ton of ideas and information into this and still managed to make it digestible and useful. It was a great presentation."
Via Twitter
"Over the course of his career Tim Williams has effectively positioned himself as one of the leading thinkers on marketing, branding and the art of differentiation. With his new book “Positioning For Professionals” he has cemented his considerable reputation. This book is loaded with insight and practical perspectives..."
Tom Simons, CEO, Partners+Simons
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