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Guide: Achieving Integration Inside Your Agency
November 16, 2011 | Author: Ignition
Have you ever met an advertising agency that doesn’t describe itself as “integrated?” Not likely. It’s actually one of those words – like quality and leadership – that has almost lost its meaning because it’s used so much.
Checklist: Key Points: How Agencies Are Transforming for the Future
June 15, 2011 | Author: Ignition
The following is adapted from Ignition’s seminar “Agency 2.5: How Agencies Are Transformation for the Future...
Guide: Seven D’s and two paths: keys to good work and good margins
May 17, 2011 | Author: Ignition
There are the seven things agencies essentially do for their clients. This is a useful framework for preparing plans, proposals and recommendations...
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