Fix the system, not the symptom

Good managers solve problems current problems in a way that prevents them from becoming chronic problems.  They do this by fixing the system, not the symptom.  They fix the tire instead of continually putting air into it.

In broad terms, many things in marketing firms can be thought of as systems – processes that if addressed effectively and consistently can prevent problems from recurring. 

Make a careful evaluation to make sure that everything that can be systematizedis systematized, and you’ll have more time to address the truly custom problems that deserve your daily attention.

Product

  • Brand audit system
  • Brand development system
  • Strategic planning system
  • Print production system
  • Broadcast production system
  • Digitalproduction system
  • New product development system
  • Competitive information collection system
  • Secondary research system
  • Qualitative research system
  • Quantitative research system
  • Legal review and clearance system
  • Job processing and workflow system
  • Client records system
  • Client status report system
  • Client metrics measurement system
  • Client feedback system
  • Client relationship evaluation system
  • New client start-up system
  • Brand review system
  • Freelance system
  • Talent management system

People

  • Recruiting system
  • Employee interviewing and evaluation system
  • Employment agreement system
  • New employee orientation system
  • Employee records system
  • Performance review system
  • Employee feedback system
  • Employee benefit administration system
  • Staff, department, and management team meeting system
  • Staff and management training system
  • Employee termination system
  • Agency business and goal planning system
  • Management reporting system
  • Employee compensation system
  • Employee recognition and reward system
  • Administrative help system

Promotion

  • Prospective client identification system
  • New business database system
  • New business research system
  • New business inquiry handling system
  • Marketing materials development system
  • Agency publicity system
  • Award entries system
  • Directory listing system
  • Speaking program system
  • RFP and questionnaire development system
  • New business presentation development system
  • Work sample collection system
  • Agency website maintenance and update system
  • Online marketing, SEO and SEM system

Process

  • Income and expense forecasting system
  • Capital expenditures forecasting system
  • Budgeting system
  • Accounts payable system
  • Compensation system
  • Purchase order system
  • Billing system
  • Financial reporting system
  • Client and job profitability reporting system
  • Past due collection system
  • Payroll system
  • Profit sharing system
  • Copyright and talent release system
  • Expense reimbursement system
  • Agency and client filing system (physical and virtual)

Place

  • Agency furniture and decorating system
  • Building security system
  • Parking system
  • Emergency procedure system
  • Office supply system
  • Room and resources scheduling system
  • Computer network system
  • Intranet and extranet system
  • Computer maintenance system
  • Software usage system
  • Internet security system
  • E-mail system
  • Telephone and voice mail system
  • Fax system
  • Mail system
  • Online library or knowledge base system
  • Subscription system
  • Shipping and delivery system
  • Storage system (on-property and office-site)
  • Disaster recovery system

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