Role description: Content Development Director

The Content Development Director oversees the development and execution of branded content in all its forms. Major responsibilities include evaluating and interpreting creative strategies, assigning talent, and directing and approving the work of the content development team.

Key Responsibilities

  • Evaluating and building upon communication strategies.
  • Understanding the attitudes and behaviors of target customers.
  • Fluency in major communications channels and ability to think and execute at the intersection of offline/online and paid/non-paid channels.
  • Knowing the basic technical possibilities of various communications channels.
  • Participating in and overseeing concept development in various communications channels.
  • Working with associates in brand planning/brand strategy to ensure that creative work is on strategy.
  • Developing ideas and messages to communicate and persuade at various points of contact with the brand.
  • Contributing ideas to how and where messages are delivered (not just what they say).
  • Presenting and defending the firm’s content development work.
  • Assuring that the firm’s branded content work is relevant, engaging, and effective.
  • Assessing job candidates, and overseeing hiring and firing in the content development function.
  • Overseeing the work of writers, art directors, experience designers and other members of the content development function.
  • Mentoring, coaching, providing feedback, performance planning and career path development.
  • Actively seeking and selecting outside creative contractor resources, including visual designers, writers, Flash designers, etc.
  • Working directly with client managers, brand strategists, project managers, producers, and other associates on assigned projects.
  • Interfacing with the client as part of the agency team.
  • Participating in new business development efforts, leading creative teams and developing client response materials.

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