The primary function of the Digital Strategy Director is to improve and maximize the firm’s knowledge, skills, and abilities in the areas of digital marketing and technology-driven marketing initiatives. This is not about creating or sustaining a separate “digital department,” but rather serving as a resource, advisor, mentor, and evangelist in the organization.

Key Responsibilities

1. Working with the rest of the client team, help define scope and recommended approach for major digital projects for clients.
2. Play an advisory role on client engagements, serving as a digital strategy advisor to both account leads (internal) and clients (external).
3. Serve as thought leader in aligning digital marketing strategy with a client’s business goals and objectives.
4. Drive high level discussions on the role of digital within the total marketing ecosystem.
5. Working with the leaders of the client team, help convince clients of the value of digital marketing services to their business - help them define needs and potential solutions.
6. Help guide clients in defining their digital vision.
7. Where necessary, help structure and present recommendations to senior client leadership for approval
8. Codify and publish formal frameworks and methodologies for approaching digital assignments within the firm.
9. Serve as a resource for creative teams in the development of insight driven digital strategies from opportunity identification through to experience definition.
10. As appropriate, play an active role in new client acquisition and new business presentations.
11. Lead digital "evangelization" initiatives within the firm.
12. Provide methodological support, coaching, professional development and training to staff.
13. Participate in evaluating the digital IQ of potential associates.

Qualifications

• 10+ years experience in digital marketing or strategic marketing consulting.
• Strong passion for and knowledge of technology and digital marketing.
• Team player with the confidence and integrity to earn client and internal team confidence quickly.
• Ability to thrive in a fluid and entrepreneurial environment.
• Strong familiarity with digital metrics.
• In-depth knowledge of integrated marketing and digital disciplines (including audience identification and analysis, targeting, experience design, digital production, and online analytics.)

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