Role description: Practice Leader

The concept of the Practice Leader isn’t necessarily a full-time job, but rather a role within the agency that may overlay on top of another job title. The Practice Leader is tasked with serving as a thought leader and knowledge manager in a certain area of agency expertise.

Develops and nurtures a deep expertise in a vertical market, category, business segment or discipline.
Proactively shares expertise with others on the team and in the agency.
Catalogues knowledge and expertise for easy access by others in the firm.
Represents the agency’s practice area expertise in new business and agency marketing efforts.
Contributes to the development of new business materials and presentations related to the practice area.
Attends relevant conferences, networks with industry leaders, and seeks appropriate speaking opportunities.
Develops ways for the agency to share its intellectual capital with current and prospective clients, such as agency-sponsored seminars, white papers, POV pieces, etc.
Identifies opportunities to publicize the agency’s practice area expertise.
Actively participates in the online discussion about the practice area, including:

Monitoring online discussions
Reading and posting to appropriate blogs and online publications
Contributing to an agency blog
Fostering online relationships with appropriate bloggers and other online influencers
Developing and maintaining appropriate profile pages on social networking sites