Week of August 23, 2010
Three essential things marketing communications professionals should read this week:
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Title: The evolution of digital services offered by PR firms
Website: bit.ly/axfpWE
Description: In the excellent blog Conversation Agent Valerie Valtoni offers a view of the phases PR firms are going through in learning and providing digital-centric services. Virtually all of these points apply just as well to advertising agencies. -
Title: The top sins in agency-client relationships
Website: bit.ly/6gIg21
Description: Most agencies and clients commit these sins routinely. Only the very best agencies don't. -
Title: Good advice if you're going through a merger
Website: bit.ly/94rel3
Description: Agency mergers, like all mergers, are very problematic. If you're tempted -- or in the process -- here's some good advice from a respected agency professional, Court Crandall.
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