Week of August 28, 2010
Three essential things marketing communications professionals should read this week:
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Title: How to get off the spec merry-go-round
Website: bit.ly/aeFEdK
Description: Canadian agency Rethink has some strong and convincing opinions about agencies giving their work away. -
Title: Bringing brand positioning to life
Website: bit.ly/auyt7g
Description: Positioning a brand is tough enough – bringing it life in all aspects of the organization is the real challenge. Denise Lee Yohn writes, “Why not operationalize brands?” -
Title: Having the courage to resign an iconic client
Website: bit.ly/a4FF18
Description: After 31 years, Carmichael Lynch, an agency that has always had a backbone, showed some significant self-confidence by resigning their Harley-Davidson business.
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