"Professional services firms tend to talk about generic features. They also make the mistake of confusing a company mission with a positioning statement. Williams has done a great job of outlining the common pitfalls of positioning professional services firms while offering invaluable advice on how to avoid repeating them."

Beau Fraser, CEO of The Gate Worldwide

"A sharp look at the cratering landscape agencies face today. Tim’s presentation is an idea-generating carousel of strategies agencies need to succeed."

Jim Cronin, BCA Marketing Communications

"I went to Tim’s seminar yesterday and found it really useful and enlightening. Tim packed a ton of ideas and information into this and still managed to make it digestible and useful. It was a great presentation."

Via Twitter

"Tim Williams has evolved his knowledge of and passion for relevant and distinctive positioning to a new level. Every business manager who has responsibility for strategic planning or new business will benefit from Tim’s thorough exploration of positioning professional service brands."

Tom Finneran, Executive Vice President, American Association of Advertising Agencies

"Easily the most valuable conference we've ever attended. We are full of excitement about reforming our agency. This was definitely a seminar about a big idea, and the differentiator we've been seeking so passionately all these years. Thanks for opening our eyes..."

Doug Smith, Chief Executive Officer, Ervin & Smith

"Over the course of his career Tim Williams has effectively positioned himself as one of the leading thinkers on marketing, branding and the art of differentiation. With his new book “Positioning For Professionals” he has cemented his considerable reputation. This book is loaded with insight and practical perspectives..."

Tom Simons, CEO, Partners+Simons

"Over the course of his career Tim Williams has effectively positioned himself as one of the leading thinkers on marketing, branding and the art of differentiation. With his new book “Positioning For Professionals” he has cemented his considerable reputation. This book is loaded with insight and practical perspectives..."

Tom Simons, CEO, Partners+Simons

"Tim Williams really provided a turning point for our agency. His insight on our business plus the ability to grasp our niches in the advertising world really provided motivation and an urge to action for all of our people."

Steve Barr, Partner, Osborn & Barr

"When it comes to knowing how to create an environment in which people can do their best work, Tim Williams knows the right principles. He can show marketing professionals how to get golden eggs without killing the goose."

Stephen R. Covey, Author of "The 7 Habits of Highly Effective People

"This seminar was fantastic. It crystallized so much of what I’ve been thinking recently, and gave real direction to this feeling I’ve had lately that I want to completely reinvent our agency."

Elizabeth Cogswell Baskin, CEO, Tribe