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Home » Cognition » Resources » Leading new business resources

Leading new business resources

A list of top new business resources.

  • Name: 4A's Review Central - For RFPs and Pitches
    Website: reviewcentral.aaaalabs.com/

  • Name: Adbrands.net
    Website: www.adbrands.net/

  • Name: Advertising Redbooks
    Website: www.redbooks.com/

  • Name: Agencyfinder.com
    Website: www.agencyfinder.com/consulting.html

  • Name: Gist
    Website: www.gist.com/?ref=mashable11

  • Name: Jigsaw
    Website: www.jigsaw.com/

  • Name: Mirren Business Development
    Website: www.mirrenbd.com/

  • Name: Pearlfinders
    Website: www.pearlfinders.com/us/

  • Name: RainToday
    Website: www.raintoday.com/

  • Name: Salesforce.com
    Website: www.salesforce.com/

  • Name: The List
    Website: thelistonline.com/

  • Name: The New Business Institute
    Website: www.newbusinessinstitute.com/

  • Name: WiredContact
    Website: www.wiredcontact.com/

    Related content:

  • How to let your prospects find you »
  • Leading Agency Search Consultants »
  • The difference between “Magic” services and “Logic” services and how to sell them »
  • Vital questions to ask new business prospects »
  • Why you should stop selling your firm and start marketing it »

Questions or feedback? Contact us.

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Browse our resources by topic:

  • Purpose
    • Discovering and cultivating your purpose

    Does your firm have a sense of purpose that transcends making money?

  • Principles
    • Developing and defending your principles

    Does your firm have a set of beliefs that guide its daily business decisions?

  • Positioning
    • Developing an effective positioning
    • The argument for a differentiated business strategy
    • Tools for refining and validating your positioning

    Has your firm identified and leveraged its points of relevant differentiation?

  • Services and Competencies
    • Agency structure and core competencies
    • Digital marketing
    • Ideation and creative development
    • One-to-one marketing
    • Reputation management
    • Strategic planning and development

    Is your firm delivering excellence and offering the right services for today’s marketplace?

  • Structure and Roles
    • Job design, roles and responsibilities
    • Management and leadership
    • Performance planning and career development
    • Policies and internal communication
    • Recruiting and selecting talent
    • Training and professional development

    Does your firm have the right talent to deliver consistently high levels of performance?

  • New Business
    • Marketing the agency brand
    • New business development

    Does your firm market its own brand and proactively manage the reputation of its own brand?

  • Systems and Processes
    • Intellectual property development and management
    • Software systems and solutions
    • Work processing and workflow management

    How well does your firm manage its processes and workflow?

  • Workspace and Resources
    • Digital asset management
    • Offices and workplace design
    • Workplace tools and resources

    Does your firm have a work environment that allows your people do their best work?

  • Compensation and Pricing
    • Principles and practices of value pricing
    • Value pricing guides and tools

    Is your firm compensated for the value it creates rather than the hours it works?

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