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Our online resources are designed to give marketing communications professionals the information and insights they need to not just mirror the best practices of the industry, but to explore the “next practices” that represent the future of marketing.

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Ignitiongroup.com content definitions

Essential Reading: Links to must-read articles for marketing communications professionals including all past links archived and available for access.
Resources: Up-to-date listings, links, and knowledge banks deigned to help improve the effectiveness of advertising agencies and other marketing firms.
Checklists: Lists of essential questions and answers for marketing communications professionals.
Guides: A series of useful and thought-provoking guides devoted to critical topics and issues in the creative services industry.

Click here to preview Guides.
RedPapers: A collection of thought leadership pieces on the "next practices" of marketing business.

Click here to preview RedPapers.
Evaluation Tools: Tools that provide on-the-spot evaluations of key areas in the advertising and marketing business.

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Your purpose
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Does your firm have a sense of purpose that transcends making money?
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- Developing and defending your principles
Does your firm have a set of beliefs that guide its daily business decisions?
Your positioning
Has your firm identified and leveraged its points of relevant differentiation?
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Your product
Is your firm delivering excellence and offering the right services for today’s marketplace?
Your people
Does your firm have the right talent to deliver consistently high levels of performance?
Your prospecting
- Marketing the agency brand
- New business development
Does your firm market its own brand and proactively manage the reputation of its own brand?
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How well does your firm manage its processes and workflow?
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Does your firm have a work environment that allows your people do their best work?
Your pricing
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- Value pricing guides and tools
Is your firm compensated for the value it creates rather than the hours it works?

"Tim’s presentation was the most highly rated session at our workshop at the AAAA Management Conference. He wowed an audience of agency CEOs who often feel they’ve heard it all before."

Tom Phelan, Vice President, American Association of Advertising Agencies

"When it comes to knowing how to create an environment in which people can do their best work, Tim Williams knows the right principles. He can show marketing professionals how to get golden eggs without killing the goose."

Stephen R. Covey, Author of "The 7 Habits of Highly Effective People

"Positioning for Professionals probes dimensions of differentiation that will make you think twice – what may seem natural to do in creating a strong position for your brand, may actually work against it. The book will help you think differently – and be more effective by going against your instincts."

Scott Morgan, President, Brunner

"You were the top-rated session at our recent conference. Thanks for your thought-leadership and your very significant contribution to the conference."

Bill Duggan, Executive V.P., Association of National Advertisers

"Tim Williams shows how by better positioning and differentiating their offering from the rest of the pack, professional firms ultimately help create a marketplace that is easier for us, brand advertisers, to navigate and as a result, significantly improves the chances for the right client/agency partnerships to emerge and drive business."

Bruno Gralpois, author of Agency Mania

"Loved Agency 2.5, as did everyone I know who attended. Fantastic work, thank you!"

Via Twitter

"This seminar was fantastic. It crystallized so much of what I’ve been thinking recently, and gave real direction to this feeling I’ve had lately that I want to completely reinvent our agency."

Elizabeth Cogswell Baskin, CEO, Tribe

"Over the course of his career Tim Williams has effectively positioned himself as one of the leading thinkers on marketing, branding and the art of differentiation. With his new book “Positioning For Professionals” he has cemented his considerable reputation. This book is loaded with insight and practical perspectives..."

Tom Simons, CEO, Partners+Simons

"Tim Williams has an exceptional ability to uncover an agency’s strengths and turn them into business opportunities."

Alan Bonine, General Manager, VitroRobertson

"A sharp look at the cratering landscape agencies face today. Tim’s presentation is an idea-generating carousel of strategies agencies need to succeed."

Jim Cronin, BCA Marketing Communications