Recorded Webinars
What Today’s Clients Want Most From Their Agencies
May 17, 2012 | Author: Tim Williams
When asked the question “What is the most important thing you look for when choosing a new agency?” many clients will say “creativity.” That’s the top-of-mind benefit, but what do clients really want? What happens when we “peel the onion” and reveal the deep heart-felt wants and needs of the client community?
Price: $649
Length: Approximately 47 minutes
Format: Streaming video
Access: 14 days
Creative Ways Agencies Can Get Paid
May 1, 2012 | Author: Tim Williams
Most agency executives accept the idea that clients don’t really buy their “time,” but struggle with how to charge in any other way. When you set the hourly billing model aside and apply creative thinking to the question of agency compensation, a whole host of innovative pricing solutions come to light.
Price: $649
Length: Approximately 37 minutes
Format: Streaming video
Access: 14 days
The End of Cold Calling - Webinar
April 6, 2012 | Author: Tim Williams
Ask any agency new business executive what he or she dislikes and avoids the most and the answer will almost always be the same: cold calling prospects. Not only is this the most dreaded business development activity, it’s also among the least effective.
Price: $649
Length: Approximately 35 minutes
Format: Streaming video
Access: 14 days
Co-Creation and the Future of Agencies - Webinar
March 16, 2012 | Author: Tim Williams
As part of the trend toward the “disintermediation” of agents (think travel agents, insurance agents) marketers are increasing going around agencies to work directly with the media, production companies, and even directly to creative talent via crowdsourcing.
Price: $649
Length: Approximately 40 minutes
Format: Streaming video
Access: 14 days
Redefining the Brief: How to Develop Briefs That Matter - Webinar
March 5, 2012 | Author: Tim Williams
Part of the reason agencies are stuck in a cycle of producing traditional solutions is because we still rely on outmoded tools. Today, creativity is manifest not just in what the message says, but where it appears – not just content, but contact and context. Using just the traditional creative brief to guide us is an incomplete solution.
Price: $649
Length: Approximately 50 minutes
Format: Streaming video
Access: 14 days
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