Evaluation Tools

On-the-spot evaluation of key areas

Selling Value Instead of Time

February 14, 2011 | Author: Ignition

Making the transition to a value-based way of pricing and compensation is a process, not an event. It means changing not just your practices, but your mind. To help gauge where you are, administer this brief internal survey. Then do it again six months later.

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Ready for One-to-One Marketing?

November 22, 2010 | Author: Ignition

One of the critical new skill sets for agencies is the ability to move from mass messaging (high volume mass communications with imprecise targeting and no personalization) to mass customization (precisely targeted personalized messages deployed based on analysis of real-time behavior).

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Agency Performance Evaluator

July 28, 2010 | Author: Ignition

Evaluate your firm on key metrics of success that go beyond the traditional income statement.

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Partner Role Evaluator

July 28, 2010 | Author: Ignition

A tool to help agency principals divide and conquer on leadership and management responsibilities.

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Positioning Evaluator

July 28, 2010 | Author: Ignition

20 questions that will help your firm diagnose the strength of its positioning strategy.

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Client Evaluator

July 27, 2010 | Author: Ignition

A simple but effective way to evaluate which clients you should cultivate and which you should resign.

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