Recent Additions

Guide: Achieving Integration Inside Your Agency

November 16, 2011 | Author: Ignition

Have you ever met an advertising agency that doesn’t describe itself as “integrated?” Not likely. It’s actually one of those words – like quality and leadership – that has almost lost its meaning because it’s used so much.

Propulsion Blog: If you’re in the business of storytelling, you need to adapt to a storytelling way of business

November 15, 2011 | Author: Tim Williams

A lot of agencies have a new way of describing themselves: “We’re brand storytellers.” If your firm considers storytelling to be a core competency, you can’t really deliver on this promise without a very different approach to your internal process and structure.

Propulsion Blog: Your agency positioning and the network effect

November 7, 2011 | Author: Tim Williams

The effects on your business of committing to a focus that makes the most of your strengths can be not just incremental, but exponential. It’s actually very similar to the growth pattern often seen in the digital world, sometimes referred to as the “network effect.” Slow at first, then rapid growth This term originally was used to describe the rapid...

Guide: Achieving Integration in the Marketplace

November 3, 2011 | Author: Ignition

For the last 50 years, the standard for an “integrated’ marketing program has been the “matching luggage” school of advertising. In today’s world of 24/7 multichannel branded content, it’s time for a new definition.

Propulsion Blog: Stop giving away your high-value work to get the low-value work

October 26, 2011 | Author: Tim Williams

Next Friday you have a new business presentation that requires spec research, spec thinking, and spec concepts executed in multiple channels. You have engaged your very best people and they have given you their very best work. One possible outcome is that despite all this great work, you don’t get the business. So you turn the attentions of your high-value...

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Your purpose
- Discovering and cultivating your purpose
Does your firm have a sense of purpose that transcends making money?
Your principles
- Developing and defending your principles
Does your firm have a set of beliefs that guide its daily business decisions?
Your positioning
Has your firm identified and leveraged its points of relevant differentiation?
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Your product
Is your firm delivering excellence and offering the right services for today’s marketplace?
Your people
Does your firm have the right talent to deliver consistently high levels of performance?
Your prospecting
- Marketing the agency brand
- New business development
Does your firm market its own brand and proactively manage the reputation of its own brand?
Your process
How well does your firm manage its processes and workflow?
Your place of business
Does your firm have a work environment that allows your people do their best work?
Your pricing
- Principles and practices of value pricing
- Value pricing guides and tools
Is your firm compensated for the value it creates rather than the hours it works?

"Thank you for being the catalyst for what was certainly one of the most interesting and agency strategy sessions I have ever attended."

Orson Munn, CEO, Munn Rabot

"Over the course of his career Tim Williams has effectively positioned himself as one of the leading thinkers on marketing, branding and the art of differentiation. With his new book “Positioning For Professionals” he has cemented his considerable reputation. This book is loaded with insight and practical perspectives..."

Tom Simons, CEO, Partners+Simons

"An outstanding discussion on how to specifically re-engineer your agency to meet a quickly changing world."

Phil Bressler, Muller Bressler Brown

"When it comes to knowing how to create an environment in which people can do their best work, Tim Williams knows the right principles. He can show marketing professionals how to get golden eggs without killing the goose."

Stephen R. Covey, Author of "The 7 Habits of Highly Effective People

"To say that Ignition’s seminar re-energized me is an understatement. I have been raving about the change in approach you preached with our staff here and they have been eager to look into how we can incorporate this approach in our work with clients."

Antonio Garza, Anderson Marketing Group

"This seminar is one that any agency that hopes to be around for the next 2.5, 10, or 20 years should not miss!"

Stacey Martin, Powers Agency

"A sharp look at the cratering landscape agencies face today. Tim’s presentation is an idea-generating carousel of strategies agencies need to succeed."

Jim Cronin, BCA Marketing Communications

"If you’re in the business of innovation, this book can help you create your own success instead of trying to copy the success of others. “Positioning for Professionals” is the best book on positioning since Trout and Ries’ Positioning: The Battle for Your Mind – and that was written 40 years ago!"

Joe Phelps, CEO, The Phelps Group

"A couple of weeks ago, I made the decision to attend an all day conference…hearing about the best practices of agencies in the U.S., including operational, creative, account and business growth related issues. Phenomenal…"

G. Robert Bishop, writing in The Marketing Recruiter

"Agency 2.5 is the best time I’ve spent for work in a while. Tremendously helpful, encouraging, reassuring, and inspiring"

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