Upcoming webinar Ignition’s recorded webinars The easiest way to narrow your competition is to narrow your focus. Forget “best practices.”  It’s “next practices” that will take your firm in new directions. Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success by Tim Williams, you’ll learn how and why a differentiating positioning strategy means a strongly focused team, a strongly appealing business model, and ultimately a strong margin.

Recent Additions

Guide: Role description: Content Development Director

June 22, 2010 | Author: Tim Williams

The Content Development Director oversees the development and execution of branded content in all its forms. Major responsibilities include evaluating and interpreting creative strategies, assigning talent, and directing and approving the work of the content development team.

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Guide: Role description: Project Manager

June 22, 2010 | Author: Tim Williams

The mission of the Project Manager is to ensure consistent, on-time execution of agency work across all disciplines, orchestrate workflow and resources on client initiatives and ensure integrated use of client assets and brand guidelines.

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Guide: Role description: Brand Manager

June 22, 2010 | Author: Tim Williams

The mission of the Brand Manager is to ensure consistent, on-time execution of agency work across all disciplines, orchestrate workflow and resources on client initiatives and ensure integrated use of client assets and brand guidelines. Brand Managers oversee the day-to-day client work from conception to completion.

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Guide: Role description: Brand Management Director

June 22, 2010 | Author: Tim Williams

The Brand Management Director is responsible for directing and managing the brand management function in the agency. This person will have the necessary skills to find and select brand managers, provide mentoring and feedback, conduct performance reviews, lead function meetings, manage workload, and establish systems and standards for the brand management function.

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Guide: Role description: Brand Strategist

June 22, 2010 | Author: Tim Williams

The role of the Brand Strategist is to provide thought leadership and proactive thinking in client relationships. This includes responsibility for developing plans, recommendations and briefs.

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