Upcoming webinar Ignition’s recorded webinars The easiest way to narrow your competition is to narrow your focus. Forget “best practices.”  It’s “next practices” that will take your firm in new directions. Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success by Tim Williams, you’ll learn how and why a differentiating positioning strategy means a strongly focused team, a strongly appealing business model, and ultimately a strong margin.

Recent Additions

Resource: Leading independent agency networks

April 26, 2010 | Author: Tim Williams

The major national and international independent agency networks.

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Resource: Leading advertising and marketing associations

April 26, 2010 | Author: Tim Williams

The major associations serving the advertising and marketing industries.

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Guide: Strategic Planning for the Agency Brand

April 26, 2010 | Author: Tim Williams

Critical questions to ask when conducting strategic planning for the agency.

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Checklist: An effective network filing system

April 26, 2010 | Author: Tim Williams

A way for marketing communications firms to organize both physical and virtual files and information.

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Checklist: Agency brand touch points

April 26, 2010 | Author: Tim Williams

A list of points of contact between your agency brand and your clients, prospects, and business partners.

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