"Positioning for Professionals probes dimensions of differentiation that will make you think twice – what may seem natural to do in creating a strong position for your brand, may actually work against it. The book will help you think differently – and be more effective by going against your instincts."

Scott Morgan, President, Brunner

"Easily the most valuable conference we've ever attended. We are full of excitement about reforming our agency. This was definitely a seminar about a big idea, and the differentiator we've been seeking so passionately all these years. Thanks for opening our eyes..."

Doug Smith, Chief Executive Officer, Ervin & Smith

"Over the course of his career Tim Williams has effectively positioned himself as one of the leading thinkers on marketing, branding and the art of differentiation. With his new book “Positioning For Professionals” he has cemented his considerable reputation. This book is loaded with insight and practical perspectives..."

Tom Simons, CEO, Partners+Simons

"When it comes to knowing how to create an environment in which people can do their best work, Tim Williams knows the right principles. He can show marketing professionals how to get golden eggs without killing the goose."

Stephen R. Covey, Author of "The 7 Habits of Highly Effective People

"The concept of positioning was decades ahead of its time when it was born, and was all but forgotten when its time finally arrived. Except by Tim Williams. Nobody writing or consulting on the subject today has a stronger and more incisive grasp on what has become the most essential marketing principle of all. "

Bruce Philip, Author of The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause

"Tim Williams brings smart and creative thinking to the challenges of organizing a dynamic agency during these fast-changing times. His wisdom has made us stronger. And his thoughtful personal style makes working with him thoroughly enjoyable."

David Rawle, Chairman, RawleMurdy

"An outstanding discussion on how to specifically re-engineer your agency to meet a quickly changing world."

Phil Bressler, Muller Bressler Brown

"Tim’s presentation was the most highly rated session at our workshop at the AAAA Management Conference. He wowed an audience of agency CEOs who often feel they’ve heard it all before."

Tom Phelan, Vice President, American Association of Advertising Agencies

"Our work with Ignition has been different from other consultancies. Most of the work we have done together has stuck, has become part of our culture, and is being practiced regularly. There are a couple of reasons why that's true. First, what you say makes an enormous amount of sense. Second, the way you say it has immense credibility."

Joe Norris, Former President, Sullivan Higdon & Sink

"I have attended a lot of seminars, and this was by far the best. Forward thinking, current, and very relevant."

Kelly Konz, Performance Marketing