Articles
Following are some of the major published articles by or about Ignition.
Admap
Advertising Age
Adland's New Era of Specialization
New Value-Based Comp Model Needed
How to Give Procurement What It Wants
What Business Are You In? The Answer Isn’t Advertising
15 Risks Agencies Can’t Afford Not to Take
Adweek
Agencies Need to Look in the Mirror
Afaqs!
The Evolving Role of Advertising Agencies -- From Creators to Curators
ANA (Association of National Advertisers - U.S.)
The Future is Now: New Possibilities for Value-Based Relationships
ANA-AAAA Agency-Advertiser Value Survey
Campaign
Why Agencies Should Call Time On Selling Time
Communication Arts
Selling Your Value Instead of Your Hours
Keep Your Best People Doing What They Do Best
Exchange 4 Media
Your Value is Your Ideas, Not Time
How
IPA (Institute of Practitioners in Advertising - U.K.)
MarketingProfs
Evolve or Die: Changing Model of the Agency
United States
Advertising Age: Coke Pushes Value-Based Compensation
Advertising Age: Seven Steps to Help Your Agency Fight Commoditization
Advertising Age: How Ad World’s Dealing with Decline of :30 Spot
Advertising Age: Punching Out: Ditching the Time Clock
Advertising Age: Fed Up Agencies Quit Punching the Clock
Bloomberg News: P&G’s Ending Billable Hours
Bloomberg News: Pringle Campaign Sounds Dell Knell for Billable Hours
The Advertiser: Pay for Performance
Canada
National Post: Ad Agencies, Practice What You Preach
Calgary Inc.: The Evolution of the Advertising Specialists
Europe
Admap (U.K.): Agency Practice: Adherence to the Past
The Guardian(U.K.): Advertising agencies evolving into one-stop shops
IPA Newsletter (U.K.): Current Compensation Model Flawed
Anuncios (Spain)
Seminario Economico (Portugal)
India
Wall Street Journal (Live Mint): Agencies Build Your Own Brands
Japan
Nikkei News (Japan)
South America
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