Recent Additions
Webinar: What Today’s Clients Want Most From Their Agencies
May 17, 2012 | Author: Tim Williams
When asked the question “What is the most important thing you look for when choosing a new agency?” many clients will say “creativity.” That’s the top-of-mind benefit, but what do clients really want? What happens when we “peel the onion” and reveal the deep heart-felt wants and needs of the client community?
Price: $649
Length: Approximately 47 minutes
Format: Streaming video
Access: 14 days
Propulsion Blog: Value is created outside the agency
May 8, 2012 | Author: Tim Williams
Agencies want to capture more of the value they create for their clients; in other words, earn more for what they do. The first step is to understand the nature of value, including how, when, and where value is created. The truth is, almost all agencies are looking in the wrong place for value. Their compensation agreements are based on...
Webinar: Creative Ways Agencies Can Get Paid
May 1, 2012 | Author: Tim Williams
Most agency executives accept the idea that clients don’t really buy their “time,” but struggle with how to charge in any other way. When you set the hourly billing model aside and apply creative thinking to the question of agency compensation, a whole host of innovative pricing solutions come to light.
Price: $649
Length: Approximately 37 minutes
Format: Streaming video
Access: 14 days
Propulsion Blog: Mammals with money
April 23, 2012 | Author: Tim Williams
During a positioning discussion with an agency in the eastern U.S., I asked a pretty common question “How do you define an ideal new business prospect?” I’ve heard some pretty weak answers to this question over the years, but none as honest as “Mammals with money.” Hilarious, but sadly true for the vast majority of firms. The first rule of...
Webinar: The End of Cold Calling - Webinar
April 6, 2012 | Author: Tim Williams
Ask any agency new business executive what he or she dislikes and avoids the most and the answer will almost always be the same: cold calling prospects. Not only is this the most dreaded business development activity, it’s also among the least effective.
Price: $649
Length: Approximately 35 minutes
Format: Streaming video
Access: 14 days
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