What Separates The Best From The Rest
Despite differences in corporate culture and style, the truly successful agencies share some imporant things in common. These are the agencies that do the best work, attract the most new business, and have the bst finanical track records.
In this example-filled webinar, Ignition's Tim Williams shows how the best agencies are thought leaders with unique approaches that help them stand apart from the crowd.
Webinar Length: 53 minutes
Four Questions that Define Your Positioning
A clear, differentiating positioning strategy is the foundation of success, because it answers the critical questions of what you do (the answer can’t be “everything”) and whom you do it for (the answer can be “everybody.”) Remember, standing for everything is the same as standing for nothing.
In this energizing webinar, Ignition’s Tim Williams, author of the two leading books on positioning strategy for professional service firms, shows how your agency can build on its current success by defining its unique value proposition.
Webinar Length: 50 minutes
New Leadership Skills For Account Managers
Agency-client relationships have changed dramatically in the last 10 years. The days of exclusive, long-term relationships have been replaced by not only more project-oriented work, but the new reality of agencies functioning in a federation of specialized marketing communications firms serving a single client.
Especially for client service professionals, this new environment requires a more nimble collaborative approach that can introduce a new level of complexity in dealing with multiple internal and external stakeholders.
In this thought-provoking webinar, Ignition's Tim Williams looks at the new leadership and management skills that are required to be a successful client service professional in today’s multi-channel environment.
Webinar Length: 58 minutes
Getting Your Price
At a time when marketers are scrambling to lower costs, agencies are working hard to preserve or improve their margins. Many agencies are dissatisfied with hourly-based compensation systems because it puts their cost structure under a microscope. Clients are unhappy with the system because they often pay for hours without getting results. The truth is a time-based approach is wrong for both sides. By focusing on hours and costs instead of value and effectiveness, neither party achieves what it wants from the relationship.
In this thought-provoking webinar, Ignition's Tim Williams shows agencies can make the shift from activity-based costing to value-based pricing.
Webinar Length: 56 minutes
What It Takes To Be A Successful Agency Manager
In the agency business, the firm’s inventory literally goes up and down the elevator every night. Knowing what motivates agency professionals – and what demotivates them – is critical for agency managers to be successful in their jobs. By taking a proactive approach to the hugely important “people” issues, agency management teams can help inspire significantly better performance among their employees and associates.
In this thought-provoking webinar, Ignition's Tim Williams shows agency managers the art of putting “first things first” and staying focused on what’s truly important, not just what’s urgent.
Webinar Length: 50 minutes