Consulting

Agency Brand Development

What it is: Ignition’s acclaimed Agency Brand Development program helps agencies develop a clear positioning and differentiating business strategy that leads to better new business success, better work, and better people. Agencies that have completed the program are focused on what they do best. They put their time and resources behind what they can do instead of what they can’t do, and direct the energies of their staff in supporting a business strategy that makes the agency not only better, but different.

How it works: The program begins with Ignition’s comprehensive Agency Brand Assessment online survey, which serves both as an insight tool and a baseline for how the agency is positioned as well as how it performs in the important areas of product, people, promotion, process, and place. Using a combination of onsite visits and online sessions, Ignition works with both agency management and staff in four possible phases: discovery, definition, alignment and execution.

For a detailed description of Ignition’s Agency Brand Development Program, click here.

Agency Strategic Planning

What it is: Ignition’s Agency Strategic Planning program helps agencies define their strategic plan and align their organization with not just best practices, but what Ignition calls “next practices” – the things progressive agencies are doing to reinvent themselves successfully for the future.

How it works: This program typically begins with Ignition’s proprietary online survey, “Agency Leading Indicators of Success,” which identifies how the organization rates on the most critical success factors for agencies. Ignition will also conduct remote interviews of key agency management. Ignition then facilitates on onsite planning session, followed by online follow-up sessions.

For a detailed description of Ignition’s Agency Strategic Planning, click here.

Agency Value Creation and Compensation

What it is: Ignition works with agencies and other marketing organizations to help them learn how to create and capture more value. Creating more value means refining the organizations service offerings to maximize the areas where the agency provides high value and minimize the areas that are viewed as a commodity. Capturing more value is about transforming the way the agency prices its services to achieve maximum profit. Ignition helps agencies to move from the old model of selling hours to the new model of selling value, and to develop value-based pricing as a core competency of the agency.

How it works: This program begins with interviews of key agency managers and an online Agency Value Survey that assesses the agency’s current ability to both create and capture value through its product offerings and compensation practices. Ignition shares findings and insights with the agency management team to establish a clear starting point for the program. Ignition then teaches the new value-based compensation paradigm to its key managers through onsite and/or online workshops and consults on the development of new pricing and compensation practices for the agency.

For a detailed description of Ignition’s Agency Value Creation and Compensation, click here.

For questions on any of Ignition’s consulting programs, please contact Tim Williams at .(JavaScript must be enabled to view this email address)

“Tim Williams brings smart and creative thinking to the challenges of organizing a dynamic agency during these fast-changing times. His wisdom has made us stronger. And his thoughtful personal style makes working with him thoroughly enjoyable.”

David Rawle, Chairman, RawleMurdy

“Tim Williams has an exceptional ability to uncover an agency’s strengths and turn them into business opportunities.”

Alan Bonine, General Manager, VitroRobertson

“Our work with Ignition has been different from other consultancies. Most of the work we have done together has stuck, has become part of our culture, and is being practiced regularly. There are a couple of reasons why that’s true. First, what you say makes an enormous amount of sense. Second, the way you say it has immense credibility. Your trust factor with our staff was almost immediate.”

Joe Norris, President, Sullivan Higdon & Sink