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Partner Assessment

Sometimes the agency is running smoothly but partner relationships aren’t. Very often, what’s needed isn’t a change in the partnership, but rather a better understanding of each partner’s respective wants, needs, and motivations.

About the Assessment

This isn’t easily accomplished by just sitting down together over lunch. A third-party is often needed. Ignition’s online Partner Assessment is based on this approach and explores such questions as:

What does each partner like and not like about how things are going at the agency?
What does partner like and dislike about their current role and responsibilities?
To what extent does each partner have the opportunity to make the most of his or her strengths?
How does each of the partners feel about their current roles and responsibilities?
What expectations do partners have of one another that are not being met?
What changes could be made that would maximize each partner’s strengths and minimize their weaknesses?

Problems with agency organization often start right at the top, where lack of definition of roles among partners creates organizational ripple effects felt throughout the entire agency. Establishing specific roles and responsibilities for each of the agency principals not only improves agency efficiency, it also usually improves partner relationships.

Ignition’s Partner Assessment is a candid and confidential way to help agency partnerships run with increased understanding, clarity, and mutual respect.

To learn more or to order this assessment, please contact Desmond Williams at .(JavaScript must be enabled to view this email address) or 801.582.7297.