Publications

Propulsion

The blog devoted to reinventing the agency

Click here to read Propulsion.

Take a Stand for Your Brand
By Tim Williams

Defining the Agency Brand
Published by the AAAA by Tim Williams

Pricing on Purpose
By Ron Baker

Firm of the Future
By Ron Baker

Mind Over Matter
By Ron Baker

What Do You Mean I Can’t Write?
By Norm MacMaster

Practicing What You Preach

15 Risks Agencies Can’t Afford Not to Take

New Value Comp Model Needed

What Business Are You In?

Looking in The Mirror

Agency-Advertiser Value Survey

Selling Your Value Instead of Your Hours

Keep Your Best People

IPA Advertising Letter

Evolve or Die

How to Build a Better Brand

United States

Advertising Age - Coke Pushes Value-Based Compensation
Advertising Age - How Ad World’s Dealing with Decline of :30 Spot
Advertising Age - Punching Out: Ditching the Time Clock
Advertising Age - Fed Up Agencies Quit Punching the Clock
Bloomberg News - P&G’s Ending Billable Hours

Canada

National Post - Memo to Ad Agencies: Practice What You Preach
Calgary Inc. - The Evolution of the Advertising Specialists

Europe

Admap - Agency Practice: Adherence to the Past (U.K.)
IPA Newsletter - Current Compensation Model Flawed (U.K.)
The Guardian - Advertising agencies evolving into one-stop shops (U.K.)
Anuncios (Spain)
IPMARK (Spain)
La Gaceta (Spain)
Brand Life (Spain)
Best Seller (Austria)
Seminario Economico (Portugal)

India

Live Mint - Wall Street Journal - Agencies Build Your Own Brands

Japan

Nikkei News (Japan)