Ignition provides workshops that are designed to help keep agency leaders and agency professionals on the leading edge of our business.

Workshops

The 21^st Century Agency Professional: New Ways to Become a More Valuable Partner to Your Clients

The agency business models of the past don’t scale in the digital age.  Agencies need a new “OS” – a new operating system that supports the way brands are built now.  This idea-packed seminar explores important new ideas designed to redefine what it means to be an agency professional in 2013 and beyond.

Click here to learn more.

The End of Cold Calling: How to Attract the Clients Who Want You for What You Do Best

Not only is cold calling the most dreaded business development activity; it’s also one of the least effective.  The agencies that are most successful in new business have developed marketing programs that make the firm so relevant and compelling that it literally sells itself.   This fast-paced seminar demonstrates how you can trade the time and money you spend “selling” your agency and invest it instead in differentiating and marketing your own brand; and why you’ll get a much better return on your investment if you do.

Click here to learn more.

Progressive Agency Business Models: New and Better Ways to Design and Run an Agency

Using examples from around the world, this workshop shows how progressive agencies are reinventing themselves by developing new services, reconfiguring their business models, and developing new revenue streams in the new digitally-enabled, multichannel marketing environment of the 21st century.

Click here to learn more.

Creative Ways Agencies Can Get Paid: How to Bury the Billable Hour and Earn What You’re Really Worth

Progressive firms around the world have learned that it’s time to bury the concept of the billable hour and apply creative thinking to the way they get paid.  Learn how agencies can be compensated for the value they create rather than the hours they work.

Click here to learn more.

Your Agency in 30 Seconds: Differentiating Your Firm for New Business Success

This hands-on workshop shows how it’s possibleto stop chasing business and have more business start chasing you.  That’s because when marketers know who you are and what you stand for, they seek you out. Instead of being only mildly appealing to a broad group of prospects, you become intensely appealing to a select group of prospects — prospects who want the agency for what it does best.

Click here to learn more.

Personal Effectiveness for Agency Professionals

The change you desire in your organization often starts with you. Setting the right priorities, choosing the right tasks, and delegating to the right people will ultimately determine your success as a manager. This thought-provoking workshop looks at the habits and practices of the best minds in the business as we identify concrete ways you can put first things first.

Click here to learn more.