Ignition hosts seminars, webinars and workshops designed to help keep agency leaders and agency professionals on the leading edge of our business.

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Downloadable and streaming content available for purchase.

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Webinars

Redefining the Brief: How to Develop Briefs That Matter

Date: February 24, 2012
Organization: 4As
Event start time: 1:00 PM Eastern Time

Because brands are built differently today, a new set of briefs can help us explore new kinds of solutions to marketing problems. We’ll show how the customer journey is the new framework for marketing strategy and how the right briefs can inspire not only effective message development, but more effective and relevant channel selection.

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What Today’s Clients Want Most From Their Agencies

Date: April 20, 2012
Organization: 4As
Event start time: 1:00 PM Eastern Time

The key insights from this Webinar can serve as a tool to facilitate a “value dialogue” between agencies and their clients in order to create improved communication on business goals and marketing objectives, better alignment of needs and expectations, and a platform for identifying and exchanging critical information and metrics.

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Progressive Agency Business Models: New and Better Ways to Design and Run An Agency

Date: June 18, 2012
Organization: 4As
Event start time: 1:00 PM Eastern Time

You’ll learn how some of the progressive agencies around the world are reinventing themselves by developing new services, reconfiguring their business models, and exploring new revenue and compensation models in the new digitally enabled, multichannel marketing environment of the 21st century.

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What Separates the Best from the Rest: What Makes Great Agencies Great

Date: October 19, 2012
Organization: 4As
Event start time: 1:00 PM Eastern Time

Participants will learn about the transformative practices that have built the world’s most successful agency brands, from the way they approach their work to the way they structure their organization.

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Workshops

Burying the Billable Hour: Getting Paid What You're Worth

A workshop for marketing communications professionals that shows how agencies can be compensated for the value they create rather than the hours they work.

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Personal Effectiveness for Agency Professionals

The change you desire in your organization often starts with you. Setting the right priorities, choosing the right tasks, and delegating to the right people will ultimately determine your success as a manager. This thought-provoking workshop looks at the habits and practices of the best minds in the business as we identify concrete ways you can put first things first.

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Positioning Your Way to Success

An in-depth look at how agencies and other professional service firms can develop a more relevant, differentiating positioning in the marketplace.

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Reboot Your Agency: How Progressive Firms Are Transforming for the Future

A thought-provoking workshop that explores how agencies are reinventing themselves by developing new services, reconfiguring their business models, and exploring new revenue streams in the new digitally-enabled, multichannel marketing environment.

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Reinventing Account Management: “Next Practices” for Senior Agency Professionals

The traditional account management function at advertising agencies and other marketing communications firms is changing dramatically to meet the needs of a 27/7 digitally-connected multichannel marketplace. This workshop arms client-facing agency professionals with new problem-solving tools and approaches designed to reinvent how agencies create value for their clients.

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The Best and All the Rest: What Make Great Agencies Great

An in-depth seminar that explores the transformative practices that have built the world’s most successful agency brands, from the way they approach their work to the way they structure their organization.

Click here to learn more