Progressive Agency Business Models: New and Better Ways to Design and Run An Agency
Date: June 18, 2012
Webinar start time: 1:00 PM
The agency business model has been under assault for the past decade, and today’s economic challenges only underscore the critical changes agencies must make in the way they’re structured, the way they provide service, and the way they make money.
This in-depth Webinar looks at agency services and discusses what to relinquish, what to rework, and what to reinvent. Here are some of the key concepts we explore:
- Moving from “Digital Department” to “Digital Competency”
- Moving from “Long-Term” to “Real Time”
- Moving from “One to Many” to “One to One”
- Moving from “Paid” to “Earned and Owned”
- Moving from “Full Scale” to “Agile”
Crafting a new breed of agency means going beyond best practices to “next practices” – the progressive new ways successful agencies are redefining not just their structure, but their paradigm of the business. Foundational to a new approach is having a better, different answer to the question, “What business are you really in?”
What you can expect from this Webinar
You’ll learn how some of the progressive agencies around the world are reinventing themselves by developing new services, reconfiguring their business models, and exploring new revenue and compensation models in the new digitally enabled, multichannel marketing environment of the 21st century.
Questions or feedback? Contact us.
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