What Separates the Best from the Rest: What Makes Great Agencies Great
Date: October 12, 2012
Webinar start time: 1:00 PM
Despite differences in corporate culture and style, the truly successful agencies share some important things in common. These are the agencies that do the best work, attract the most new business, and have the best financial track records.
This example-filled Webinar shows how the best agencies are thought leaders with unique approaches that help them stand apart from the crowd. Drawing on extensive research and real-world agency experience, we’ll explore:
- Why clients want leadership more than partnership
- How to focus on the leading – not lagging – indicators of agency success
- How to keep coming back with better work
- Improving results at the back end by improving the process at the front end
- How to remove the disincentives for internal collaboration
- Organizing for where our business is going instead of where it’s been
- How to focus on getting better clients instead of just more clients
Using examples from around the world, we’ll look at why the best agencies aren’t out to please everyone. They are intentionally different. They have a distinctive point of view, distinctive operating systems, distinctive philosophies about client service, and a distinctive product. Their reputation for insightful thinking and brilliant work isn’t just a result of better talent, but better ways of approaching everything from creative development to client compensation.
What you can expect from this Webinar
Participants will learn about the transformative practices that have built the world’s most successful agency brands, from the way they approach their work to the way they structure their organization.
Questions or feedback? Contact us.
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