What Today’s Clients Want Most From Their Agencies
Date: April 20, 2012
Webinar start time: 1:00 PM
When asked the question “What is the most important thing you look for when choosing a new agency?” many clients will say “creativity.” That's the top-of-mind benefit, but what do clientsreally want? What happens when we "peel the onion" and reveal the deep heart-felt wants and needs of the client community?
Based on findings from an extensive survey conducted by Ignition Consulting Group on behalf of the American Association of Advertising Agencies and the Association of National Advertisers, this Webinar explores how both agencies and marketers define the major drivers of “value” in the relationship. We’ll explore why, among the many factors evaluated, some value dynamics are much more important than others, including:
- Developing ideas and programs that can be integrated into multiple communications channels.
- Ensuring that agency disciplines and functions are integrated and that agency teams and divisions collaborate well on behalf of the client.
- Constantly thinking about the client's business and providing ideas without being asked.
- Contributing business strategies, ideas, and solutions that go beyond advertising and marketing.
- Providing guidance and solutions in new media channels and technologies.
What you can expect from this Webinar:
The key insights from this Webinar can serve as a tool to facilitate a “value dialogue” between agencies and their clients in order to create improved communication on business goals and marketing objectives, better alignment of needs and expectations, and a platform for identifying and exchanging critical information and metrics.
Questions or feedback? Contact us.
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