The change you desire in your organization often starts with you. Setting the right priorities, choosing the right tasks, and delegating to the right people will ultimately determine your success as a manager. This thought-provoking workshop looks at the habits and practices of the best minds in the business as we identify concrete ways you can put first things first.

Even the best and brightest agency executives can improve their personal effectiveness by learning how to resist the tyranny of the urgent and focus on the activities that truly make a difference in the success of the agency and its clients. The most effective professionals are those who have mastered the art of what not to do.

Using examples and exercises, this seminar teaches the skills and habits essential to be effective in an agency environment, including:

1. How to increase personal effectiveness by making more productive use of your time
2. The art of deep delegation – delegating results instead of methods.
3. Conforming to how you work best
4. How to assign both rights and responsibilities
5. Mastering not just the urgent, but the important

Unlike general management courses, every topic in this webinar is related to the agency business and the specific challenges and problems agency professionals face as team leaders, department heads, or function supervisors.

• Making technology work for you instead of against you
• Stop managing your time and start managing your priorities
• Paying full attention to one thing at a time with timeboxing
• How to plan your week based on roles, not just tasks
• Tackling the tough stuff first, not last
• Changing your definition of what it means to be “at work”
• Bringing and “agile approach” to meetings and group collaboration

Most importantly, we look at why agency executives should pay more attention to “why” instead of just “when”. By avoiding the “reaction trap” and paying full attention to the truly important tasks of the day, agency professionals can experience a lot more “high satisfaction days.”

Attendees will come away with a new perspective on how to put first things first and a renewed resolve to accomplish what’s important, not just what’s urgent.

Who this workshop is for

This workshop is designed for marketing communications professionals who have some form of supervisory or management responsibilities – whether it's overseeing a department or running a team. Participants can come from any function – from client service to creative.

About the instructor

The presenter is Tim Williams, founder of Ignition Consulting Group, America’s leading consultancy devoted to helping marketing communications firms create and capture more value.  Tim is a frequent speaker and presenter for major industry associations, agency networks, universities, and business conferences in North America and abroad. As a recognized thought leader in the advertising and marketing business, Tim has been interviewed and quoted by The New York Times, Wall Street Journal, The Economist, The Guardian, Toronto Globe & Mail, Bloomberg News, Japan’s Nikkei News, and other business and marketing from Europe to Asia.  He is a frequent contributor to leading trade and business publications including Advertising Age, Adweek, Communication Arts, Campaign, Admap, Marketing News, and The Advertiser.  He is author of the book, Take a Stand for Your Brand: Building a Great Agency Brand from the Inside Out ranked by Amazon as one of the top ten books on brand building.  His newest book is Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success.

How to arrange for this workshop

Personal Effectiveness for Agency Professionals is available in three versions: 90-minute presentation, half-day workshop, and full-day seminar.

For details and pricing about the the workshop, please contact us at info@ignitiongroup.com.

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