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Browse by topic:
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Your purpose
Does your firm have a sense of purpose that transcends making money?
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Your principles
Does your firm have a set of beliefs that guide its daily business decisions?
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Your positioning
- Developing an effective positioning
- The argument for a differentiated business strategy
- Tools for refining and validating your positioning
Has your firm identified and leveraged its points of relevant differentiation?
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Your product
- Agency structure and core competencies
- Ideation and creative development
- One-to-one marketing
- Reputation management
- Strategic planning and development
Is your firm delivering excellence and offering the right services for today’s marketplace?
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Your people
- Job design, roles and responsibilities
- Management and leadership
- Performance planning and career development
- Policies and internal communication
- Recruiting and selecting talent
- Training and professional development
Does your firm have the right talent to deliver consistently high levels of performance?
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Your prospecting
Does your firm market its own brand and proactively manage the reputation of its own brand?
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Your process
- Intellectual property development and management
- Software systems and solutions
- Work processing and workflow management
How well does your firm manage its processes and workflow?
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Your place of business
Does your firm have a work environment that allows your people do their best work?
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Your pricing
Is your firm compensated for the value it creates rather than the hours it works?
"Over the course of his career Tim Williams has effectively positioned himself as one of the leading thinkers on marketing, branding and the art of differentiation. With his new book “Positioning For Professionals” he has cemented his considerable reputation. This book is loaded with insight and practical perspectives..."
Tom Simons, CEO, Partners+Simons
"I attended your seminar a few months ago and just wanted to let you know how inspiring I found it to be. And I mean literally inspiring. Listening to you inspired an idea that, after months of blood, sweat and integrated teamwork, became a reality and has gotten a huge response. So, thanks again."
Chris Corley, Group Creative Director, Bernstein-Rein
"I have attended a lot of seminars, and this was by far the best. Forward thinking, current, and very relevant."
Kelly Konz, Performance Marketing
"Positioning for Professionals probes dimensions of differentiation that will make you think twice – what may seem natural to do in creating a strong position for your brand, may actually work against it. The book will help you think differently – and be more effective by going against your instincts."
Scott Morgan, President, Brunner
"Easily the most valuable conference we've ever attended. We are full of excitement about reforming our agency. This was definitely a seminar about a big idea, and the differentiator we've been seeking so passionately all these years. Thanks for opening our eyes..."
Doug Smith, Chief Executive Officer, Ervin & Smith
"The best time I’ve spent for work for a while. Tremendously helpful, encouraging, reassuring and inspiring!"
Via Twitter
"Tim Williams really provided a turning point for our agency. His insight on our business plus the ability to grasp our niches in the advertising world really provided motivation and an urge to action for all of our people."
Steve Barr, Partner, Osborn & Barr
"A sharp look at the cratering landscape agencies face today. Tim’s presentation is an idea-generating carousel of strategies agencies need to succeed."
Jim Cronin, BCA Marketing Communications
"I went to Tim’s seminar yesterday and found it really useful and enlightening. Tim packed a ton of ideas and information into this and still managed to make it digestible and useful. It was a great presentation."
Via Twitter
"Ignition presents a “no holds barred” look at the future of the advertising agency business. Tim not only provokes thought but offers actionable ideas about how agencies can adapt in our rapidly changing environment – remaining relevant and valuable to clients, and ultimately securing our own future."
Sue Butler, Butler/Till
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