Upcoming webinar Ignition’s recorded webinars The easiest way to narrow your competition is to narrow your focus. Forget “best practices.”  It’s “next practices” that will take your firm in new directions. Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success by Tim Williams, you’ll learn how and why a differentiating positioning strategy means a strongly focused team, a strongly appealing business model, and ultimately a strong margin.

Recent Additions

Propulsion Blog: Start billing for what you really sell

January 4, 2012 | Author: Tim Williams

In groups of agency professionals around the world I have often asked the question, “What do clients really buy from your agency?” Their answers usually include things like “Solutions to marketing problems,” “Insights and innovation,” “Expertise,” and “Successful marketplace outcomes.”  Not a single person has ever said “Time.”  Because deep down inside we all understand that clients don’t really buy...

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Checklist: Marketing the agency brand

January 4, 2012 | Author: Ignition

Instead of the standard business development and prospecting techniques, are you employing more effective ways of marketing your agency brand? Here’s a list of the things your firm should be doing.

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RedPaper: How to let your prospects find you

December 20, 2011 | Author: Ignition

“Does new business have to be this difficult?” It’s a question Ignition increasingly hears from agencies around the country and around the world. Business development is in fact much harder than it used to be. And it’s not just the economic recession that’s causing the problem.

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Propulsion Blog: Time to kill the digital department

December 13, 2011 | Author: Tim Williams

Is there really an agency leader alive who doesn’t know that it’s time to disband the idea of a “digital department?”  Back in the days of Mad Men, agencies had a “television department,” because TV was a new technology that the print/outdoor/radio-centric agency executive of the 1950’s didn’t really understand.  So agencies were staffed with “television specialists” whose job it...

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Guide: The roles of generalists and specialists in agencies

December 5, 2011 | Author: Ignition

Agencies need both generalists and specialists. Generalists are the people who need to know a little about a lot. Specialists know a lot about a little. Both are important roles, and both are essential in order to effectively serve today’s clients.

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