PROGRAMS


 

Positioning Your Firm For Success

Ignition's Positioning Strategy Program is designed to help your firm stand for something instead of trying to stand for everything. With a clear strategy, it's possible to stop chasing business and have more business start chasing you. Learn how a focused positioning makes your firm intensely appealing to the types of clients who want you for what you do best.

 

WORKSHOPS


 

Your Firm in 30 Seconds

Quick, can you describe your firm in an engaging, differentiating way during an elevator ride with a prospective client?  This workshop will show you how.

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Bringing Your Positioning Strategy to Life

No professional service firm can serve all customers in all markets with all services. This workshop will show you how to bring the agency's business practices into alignment with the firm's positioning strategy.

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ON DEMAND WEBINARS


 

WEBINAR:  What Separates the Best from the Rest

Learn how the best agencies are thought leaders with unique approaches that help them stand apart from the crowd.

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WEBINAR:  Four Questions That Define Your Positioning

Learn how your firm can build on its current success by defining its unique value proposition.

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VIDEOS


 

Ignition's Tim Williams explores the foundations of positioning strategy for professional firms.

 

PODCASTS