Recent Additions
Propulsion Blog: What really motivates agency professionals
March 26, 2012 | Author: Tim Williams
You would like your employees – or team members – to work harder. To care more about the agency and its clients. To put in more time, show more effort, or do a better job. Agency managers reason that what’s needed is to motivate employees with the promise of more money – a chance to earn more if they’ll work...
Webinar: Co-Creation and the Future of Agencies - Webinar
March 16, 2012 | Author: Tim Williams
As part of the trend toward the “disintermediation” of agents (think travel agents, insurance agents) marketers are increasing going around agencies to work directly with the media, production companies, and even directly to creative talent via crowdsourcing.
Price: $649
Length: Approximately 40 minutes
Format: Streaming video
Access: 14 days
Propulsion Blog: Who is your real competition?
March 13, 2012 | Author: Tim Williams
Remember from science class the principle of “diffusion?” It’s diffusion in action when you put a drop of ink in a glass of water and it eventually spreads to color the entire glass. And diffusion is what is happening to the advertising business. Here’s an email I received recently from the leader of a respected agency (a name you would...
Webinar: Redefining the Brief: How to Develop Briefs That Matter - Webinar
March 5, 2012 | Author: Tim Williams
Part of the reason agencies are stuck in a cycle of producing traditional solutions is because we still rely on outmoded tools. Today, creativity is manifest not just in what the message says, but where it appears – not just content, but contact and context. Using just the traditional creative brief to guide us is an incomplete solution.
Price: $649
Length: Approximately 50 minutes
Format: Streaming video
Access: 14 days
Guide: Moving successfully through the stages of digital integration
March 1, 2012 | Author: Ignition
Among established agencies, how many would you say have fully and successfully made the transition from “traditional” to “digital?” Ignition’s answer is only about 20%. That’s not to say the other 80% aren’t doing any digital work; of course most of them are. But that doesn’t mean they have crossed the digital chasm.
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