PROGRAMS


 

Progressive Pricing Strategies for Professional Firms

Ignition works with agencies and other professional firms to transform their pricing practices in a way that enables them to capture more of what they create, cultivate more trusting relationships with their clients, and significantly enhance their profitability.

 

WORKSHOPS


 

Getting Paid for Value Instead of Time

An exploration of innovative new compensation approaches that align the interests of both agency and client and create more profitable client relationships.

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How Agencies Can Develop New Revenue Streams

How agencies can move beyond the service business mentality of the last half-century and provide new forms of value for their clients.

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ON DEMAND WEBINARS


 

Getting Your Price

In this thought-provoking webinar, Ignition's Tim Williams shows how agencies can make the shift from activity-based costing to value-based pricing.

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Better Pricing as an Agency Strategic Imperative

This in-depth presentation by Ignition’s Tim Williams explores in detail how agencies can join the pricing revolution and start capturing the true value they create for their clients.

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Turning Projects Into Profitable Opportunities

While agency compensation appears to be a complex issue, the resolution is surprisingly straight-forward: abandon industrial-age cost-based pricing methods and move to the same modern customer-based pricing methods used by the rest of the business world. This online workshop will show you how.

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The Power of Presenting Pricing Options

When pricing services, most major marketers offer options -- different prices for different versions of the product. This powerful approach can and should be adopted by professional services firms as well. Instead of giving your client a "yes or no" decision, you're providing a choice of "yes's." This presentation by Ignition's Tim Williams will show how.

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VIDEOS


 

PODCASTS