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-Company Leadership-

Busy Fools vs. Eureka Moments

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Busy Fools vs. Eureka Moments

If your firm sells hours, how do your clients distinguish between paying for busy fools and eureka moments?  Are they paying for middling plodders or proficient geniuses? Distracted muddlers or breakthrough brains? The billable hour, while arguably an easy thing to track, is not an easy thing to value. 

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Start Leveraging Strengths Instead of Fixing Weaknesses

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Start Leveraging Strengths Instead of Fixing Weaknesses

Do you perform an annual assessment of your firm’s strengths and weaknesses?  Most of the firms in this habit have a similar way of interpreting the results: breeze right past the strengths and instead focus laser-like on the weaknesses. In extreme cases, managers ignore the findings about strengths altogether and quite literally obsess about the weaknesses.  This is precisely the wrong reaction.

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Powered by Beliefs

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Powered by Beliefs

Exceptionally talented professional firms are distinguished not by what they do, but what they believe.  Their work is unique because their beliefs are unique. They create dissimilar solutions because they have a dissimilar mindset.

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The Power of Positive Deviants

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The Power of Positive Deviants

Strengths contribute everything; weaknesses contribute nothing. When we spend all of our energies trying to fix problems, there's no time or energy left over to capitalize on opportunities, which is the real basis of your firm's success.

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Why You Should Stop Running Your Firm at Maximum Capacity

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Why You Should Stop Running Your Firm at Maximum Capacity

Has your billable time ever been scrutinized? If you work for an advertising agency or other type of professional services firm, chances are you have been subject to a battery of billable time evaluations, all designed to achieve one thing in the mind of the agency owner: maximize productivity.

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