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-Pricing Strategy-

What Replaces Timesheets?

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What Replaces Timesheets?

Given the pervasiveness of time tracking in professional services, it’s understandable that even those managers who have become convinced that recording time is an ineffective way of measuring success feel at a loss when looking for a metric to replace it. This article recommends 22 of them …

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Don’t Change Your Practices, Change Your Mind

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Don’t Change Your Practices, Change Your Mind

Business professionals have a voracious appetite for the “best practices” in their industry. But transformative changes in society are always the result of changing our thinking, not changing our practices.  When we reform our paradigm — our mental map — we can’t help but change our practices …

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How to Be a Price Maker Instead of a Price Taker

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How to Be a Price Maker Instead of a Price Taker

Most firms feel they’re stuck on a treadmill when it comes to agency compensation. Actually, it’s more of a time warp. That’s because the cost-plus model employed in most agency-client agreements dates back to the early days of the industrial age …

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An Open Letter to Marketers: Caveat Emptor

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An Open Letter to Marketers: Caveat Emptor

“Buyer beware” might also be described as “sold as is” — a warning about deals that seem too good to be true. Given the power currently ceded to procurement professionals inside client organizations, “caveat emptor” applies to agency-client relationships more than ever before...

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A Gross Failure of Imagination

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A Gross Failure of Imagination

Do you feel locked in a zero-sum game with the professional buyers of your services (procurement)? Most firms do. A zero-sum game is one in which gains for one party result in losses for the other party. In effect, each party is fighting for a bigger slice of the same pie ...

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