Comments on: Why agencies are skirting on the edge of “perfect competition” http://www.ignitiongroup.com/propulsion/agencies-enter-the-world-of-%e2%80%9cperfect-competition%e2%80%9d/ Exploring the "next-practices" of successful marketing communication firms Sat, 24 Jul 2010 01:07:09 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: FFcommunicator http://www.ignitiongroup.com/propulsion/agencies-enter-the-world-of-%e2%80%9cperfect-competition%e2%80%9d/comment-page-1/#comment-38 FFcommunicator Mon, 07 Dec 2009 16:59:11 +0000 http://www.ignitiongroup.com/propulsion/?p=276#comment-38 Thanks, Tim. We look forward to reading more of your insight. Please stay in touch. @FFcommunicator Thanks, Tim. We look forward to reading more of your insight. Please stay in touch. @FFcommunicator

]]> By: Tim Williams http://www.ignitiongroup.com/propulsion/agencies-enter-the-world-of-%e2%80%9cperfect-competition%e2%80%9d/comment-page-1/#comment-36 Tim Williams Fri, 04 Dec 2009 04:50:52 +0000 http://www.ignitiongroup.com/propulsion/?p=276#comment-36 In response to FFcommunicator, thanks for the feedback. I followed up on the invitation to read your blog post "Goodbye Marketing, Hello Trustcasting" and very much like what you're saying here. Certainly money is no longer the currency needed to build a successful brand, but rather things like trust and ideas. As you say, we're experiencing a fundamental change in the economics of marketing, and it's going to require a whole new skill set on the part of marketing communications firms. Tim Williams Ignition Consulting Group In response to FFcommunicator, thanks for the feedback. I followed up on the invitation to read your blog post “Goodbye Marketing, Hello Trustcasting” and very much like what you’re saying here. Certainly money is no longer the currency needed to build a successful brand, but rather things like trust and ideas.

As you say, we’re experiencing a fundamental change in the economics of marketing, and it’s going to require a whole new skill set on the part of marketing communications firms.

Tim Williams
Ignition Consulting Group

]]> By: Jim holbrook http://www.ignitiongroup.com/propulsion/agencies-enter-the-world-of-%e2%80%9cperfect-competition%e2%80%9d/comment-page-1/#comment-35 Jim holbrook Fri, 04 Dec 2009 02:15:58 +0000 http://www.ignitiongroup.com/propulsion/?p=276#comment-35 Tim, great post - - magic and logic... right and left brain... art and science... peanut butter and jelly... gin and tonic... but I digress. Different industries and different clients need a different mix - the trick is figuring out the tastiest mix of ingredients. As for commoditization, Brent Hodgins of Mirren Consulting gave me a great example yesterday: the mop industry has been the same since the Nina, Pinta and Santa Maria... and then along came Swiffer! What's the Swiffer version of the agency? Jim Tim, great post – - magic and logic… right and left brain… art and science… peanut butter and jelly… gin and tonic… but I digress. Different industries and different clients need a different mix – the trick is figuring out the tastiest mix of ingredients. As for commoditization, Brent Hodgins of Mirren Consulting gave me a great example yesterday: the mop industry has been the same since the Nina, Pinta and Santa Maria… and then along came Swiffer! What’s the Swiffer version of the agency? Jim

]]> By: FFcommunicator http://www.ignitiongroup.com/propulsion/agencies-enter-the-world-of-%e2%80%9cperfect-competition%e2%80%9d/comment-page-1/#comment-34 FFcommunicator Fri, 04 Dec 2009 00:01:55 +0000 http://www.ignitiongroup.com/propulsion/?p=276#comment-34 Tim, we always enjoy reading your entries. Keep working for change within the agency world. I wonder if you would let us know what you think of our recent article called "Goodbye, Marketing. Hello, Trustcasting." http://www.famefoundry.com/1356/trustcasting FFcommunicator Fame Foundry Tim, we always enjoy reading your entries. Keep working for change within the agency world. I wonder if you would let us know what you think of our recent article called “Goodbye, Marketing.
Hello, Trustcasting.” http://www.famefoundry.com/1356/trustcasting

FFcommunicator
Fame Foundry

]]> By: Andy Askren http://www.ignitiongroup.com/propulsion/agencies-enter-the-world-of-%e2%80%9cperfect-competition%e2%80%9d/comment-page-1/#comment-33 Andy Askren Thu, 03 Dec 2009 01:35:39 +0000 http://www.ignitiongroup.com/propulsion/?p=276#comment-33 Agree 110% here. Procurement exists to flatten the notion "value" (and take magic out of the equation) when comparing options. ((shiver)) I agree with VBP that only by consistently, constantly demonstrating immediate value every single day will we generate growth in existing client relationships. Sometimes just the notion of :beginning: growth with a new prospect -- ie. going thru procurement -- can be the most challenging. Still looking for the magic in that part! Agree 110% here. Procurement exists to flatten the notion “value” (and take magic out of the equation) when comparing options. ((shiver)) I agree with VBP that only by consistently, constantly demonstrating immediate value every single day will we generate growth in existing client relationships. Sometimes just the notion of :beginning: growth with a new prospect — ie. going thru procurement — can be the most challenging. Still looking for the magic in that part!

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