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	<title>Comments on: Agencies need a more focused social media strategy for their own brands</title>
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	<link>http://www.ignitiongroup.com/propulsion/agencies-need-a-more-focused-social-media-strategy-for-their-own-brands/</link>
	<description>Exploring the &#34;next-practices&#34; of successful marketing communication firms</description>
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		<title>By: Samuel Lavoie</title>
		<link>http://www.ignitiongroup.com/propulsion/agencies-need-a-more-focused-social-media-strategy-for-their-own-brands/comment-page-1/#comment-61</link>
		<dc:creator>Samuel Lavoie</dc:creator>
		<pubDate>Tue, 29 Dec 2009 22:13:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.ignitiongroup.com/propulsion/?p=271#comment-61</guid>
		<description>great post, I deeply agree!

It&#039;s basically like a CEO and a intern of the same agency going to a client&#039;s meeting and the CEO do not talk about their strategies and stuff they envision for the client, it&#039;s the intern that try to do it... doesn&#039;t make sense at all. &quot;Social Media&quot; is in no way different to the usual Social stuff every CEO do in their day to day, the tools are different that&#039;s it.

Dinosaurs are dying, I&#039;m hopeful</description>
		<content:encoded><![CDATA[<p>great post, I deeply agree!</p>
<p>It&#8217;s basically like a CEO and a intern of the same agency going to a client&#8217;s meeting and the CEO do not talk about their strategies and stuff they envision for the client, it&#8217;s the intern that try to do it&#8230; doesn&#8217;t make sense at all. &#8220;Social Media&#8221; is in no way different to the usual Social stuff every CEO do in their day to day, the tools are different that&#8217;s it.</p>
<p>Dinosaurs are dying, I&#8217;m hopeful</p>
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		<title>By: Brian newberry</title>
		<link>http://www.ignitiongroup.com/propulsion/agencies-need-a-more-focused-social-media-strategy-for-their-own-brands/comment-page-1/#comment-27</link>
		<dc:creator>Brian newberry</dc:creator>
		<pubDate>Fri, 30 Oct 2009 19:43:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.ignitiongroup.com/propulsion/?p=271#comment-27</guid>
		<description>Tim - Great post.   I violently agree with your premise. For our agency’s website, Twitter is the 4th most popular referring site.  So, a non-strategic message on twitter would not only communicate  the wrong thing about our agency brand, it would also reduce the traffic potential to our site.</description>
		<content:encoded><![CDATA[<p>Tim &#8211; Great post.   I violently agree with your premise. For our agency’s website, Twitter is the 4th most popular referring site.  So, a non-strategic message on twitter would not only communicate  the wrong thing about our agency brand, it would also reduce the traffic potential to our site.</p>
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		<title>By: Larry Melnick</title>
		<link>http://www.ignitiongroup.com/propulsion/agencies-need-a-more-focused-social-media-strategy-for-their-own-brands/comment-page-1/#comment-26</link>
		<dc:creator>Larry Melnick</dc:creator>
		<pubDate>Fri, 30 Oct 2009 19:40:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.ignitiongroup.com/propulsion/?p=271#comment-26</guid>
		<description>Well said, Tim. The only tweet missing is &quot;Best dressed agency dog&quot;.</description>
		<content:encoded><![CDATA[<p>Well said, Tim. The only tweet missing is &#8220;Best dressed agency dog&#8221;.</p>
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